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Managing Risk in the New World
Kaplan, Robert S.; Mikes, Anette; Simons, Robert L.; Tufano, Peter; Hofmann, Michael; Champion, DavidArtículo HBS-R0910E-EFive experts gathered recently to discuss the future of enterprise risk management: Kaplan, the Baker Foundation Professor at Harvard Business School, who with his colleague David Norton developed the balanced scorecard; Mikes, an assistant professor at HBS who studies the evolution of risk management and the role of the chief risk officer; Simons, the Charles M. Williams Professor of Business Administration at HBS; Tufano, the Sylvan C . Coleman...Desde 8,20 €
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Choosing the Right Customer
Simons, Robert L.Artículo HBS-R1403B-EDirección estratégicaAll companies claim that their strategies are customer driven. But when "customer" means any number of entities in a company's value chain--consumers, suppliers, retailers, even internal units like R&D--managers tend to lose focus, and their firms become vulnerable to competitors who have clearly defined who they serve and how. In this article, Robert Simons of Harvard Business School presents a framework that can help companies develop strategie...Desde 8,20 €
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Stress-Test Your Strategy: The 7 Questions to Ask
Simons, Robert L.Artículo HBS-R1011G-EDirección estratégicaAn economic downturn can quickly expose the shortcomings of your business strategy. But can you identify its weak points in good times as well? And can you focus on those weak points that really matter? Drawing on some 25 years of research, Harvard Business School professor Robert Simons identifies seven questions all executives should ask in order to ensure their strategies' success. Have you identified your primary customer? Decided whether sha...Desde 8,20 €