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TV Advertising Pricing at Regional Broadcast Network (A) - Teaching note
Popescu, Dana; Goldberg, RebeccaNota del Instructor DARDEN-QA-0966TN-EAnálisis de decisionesEric Hughes, advertising sales manager at Regional Broadcast Network (RBN), needs to avoid a takeover by increasing revenue from ad sales. Currently, ad plans are created for advertisers by combining ad spots from a fixed inventory of shows, making an effort to meet requirements such as a preferred split of prime/non-prime shows and views (impressions) in target demographics. Ad plans are priced using rate cards (RCs) based on industry norms, and...Desde 0,00 €
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TV Advertising Pricing at Regional Broadcast Network (A)
Popescu, Dana; Goldberg, RebeccaCaso DARDEN-QA-0966-EAnálisis de decisionesEric Hughes, advertising sales manager at Regional Broadcast Network (RBN), needs to avoid a takeover by increasing revenue from ad sales. Currently, ad plans are created for advertisers by combining ad spots from a fixed inventory of shows, making an effort to meet requirements such as a preferred split of prime/non-prime shows and views (impressions) in target demographics. Ad plans are priced using rate cards (RCs) based on industry norms, and...Desde 8,20 €