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ASUSTeK and the Google Nexus 7 Tablet
Shih, Willy; Wang, Jyun-ChengCaso HBS-613056-EDirección estratégicaTo maximize their effectiveness, color cases should be printed in color. Days after Jerry Shen introduced a new tablet computer at the Consumer Electronics Show, a Google meeting convinced him to go with a lower price point and co-branding as the Nexus 7. While his company would have a premier position at launch, companies like Samsung posed a large competitive threat. He also knew he would sell more of the Android-powered tablets at the lower pr...Desde 8,20 €
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ASUSTeK and the Google Nexus 7 Tablet, Teaching Note
Shih, WillyNota del Instructor HBS-613057-EServicios y operacionesTeaching Note for 613056Desde 0,00 €
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Industrial Metrology: Getting In-Line (B)
Shih, WillyCaso HBS-613041-EDirección estratégicaRainer Ohnheiser, the President of Carl Zeiss's Business Group Industrial Metrology (IMT), was focused on the threat that in-line metrology posed to Carl Zeiss IMT's core business. Historically, coordinate measurement machines (CMMs) that employed tactile measurement had fueled great market success for the division, but alternative non-contact measurement methods that employed optical or x-ray technologies were rapidly gaining ground in the marke...Desde 5,74 €
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Reverse Engineering, Learning, and Innovation
Shih, WillyCaso HBS-611039-EThis background reading looks at reverse engineering in the context of piracy and knock-offs in emerging markets like China. It first considers legal aspects of reverse engineering in strong property rights regimes like the United States as a way of unpacking the legal issues. It considers the importance of tacit or unexposed knowledge, and whether modularizing a system facilitates the recovery of design intent. Finally we look at the role of rev...Desde 8,20 €