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Energizing the Groundswell: Using Social Technology to Turn Your Most Enthusiastic Customers into Evangelists
Li, Charlene; Bernoff, JoshCapítulo de Libro HBS-8348BC-EWhen political candidates get their supporters riled up and spreading the word, we call it "energizing the base." It's the same with companies and their customers. Energizing the base is a powerful way to take advantage of the groundswell and amplify the "buzz" around your products and services. In this chapter, social media strategy leaders Charlene Li and Josh Bernoff illustrate this key strategy- charging up your best customers and enabling th...Desde 8,20 €
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Do-It-Yourself Technology Fuels the HERO Compact: How Employees, Management, and IT Can Collaborate on Technology-Based Innovations
Bernoff, Josh; Schadler, TedCapítulo de Libro HBS-7042BC-EIn a business powered by HEROes-Highly Empowered and Resourceful Operatives- employees are a continuous force for innovation in service of customers. But it takes three groups working together to make this customer-focused innovation possible and safe: IT, management, and the HEROes themselves. HEROes must understand what customers need, but live within your company's rules. Managers must make customer-focused innovation a priority. And your comp...Desde 8,20 €