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The Emerging Arena: An Agenda for Developing and Executing Strategy in Emerging Markets
Khanna, Tarun; Palepu, Krishna G.Capítulo de Libro HBS-5913BC-EDirección estratégicaEmerging markets have garnered news headlines and have figured prominently in the strategies of companies and investment funds of all kinds. Many of these markets are already among the world's largest economies and are poised to be critical drivers of the global economy in coming decades. How can your company ensure that it makes the right strategic choices when it comes to doing business in emerging markets? In the final chapter of their book "W...Desde 8,20 €
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El Sistema, Teaching Note
Khanna, Tarun; Miguel, FernandaNota del Instructor HBS-718476-EIniciativa emprendedoraTeaching note for case 816052.Desde 0,00 €
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Bharti Tele-Ventures, Teaching Note
Khanna, Tarun; Palepu, Krishna G.Nota del Instructor HBS-707467-EDirección estratégicaTeaching note to 704426.Desde 0,00 €
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Narayana Hrudayalaya Heart Hospital: Cardiac Care for the Poor, Teaching Note
Khanna, Tarun; Rangan, V. KasturiNota del Instructor HBS-510107-ETeaching Note for [505078].Desde 0,00 €
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Sex, Drugs, and Rock 'n Roll: The MTV Approach to Tackling HIV/AIDS, Teaching Note
Khanna, Tarun; Bloom, David E.; Bloom, Sonali R.Nota del Instructor HBS-709454-ETeaching Note for [709429].Desde 0,00 €
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The Paradox of Samsung's Rise
Khanna, Tarun; Song, Jaeyong; Lee, KyungmookArtículo HBS-R1107N-EDirección estratégicaTwenty years ago, few people would have predicted that Samsung could become a world leader in R&D, marketing, and design. Fewer still would have predicted success given the path it has taken: grafting Western business practices onto its essentially Japanese model. Like today's emerging giants, Samsung faced a paradox: The tightly integrated business system that worked in its home market could not secure its future in global markets. So into an or...Desde 8,20 €
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When New Products and Customer Loyalty Collide
Maruca, Regina Fazio; Halliday, Amy L.Artículo HBS-93608-EMarketingIn this fictional case study, Henry Carson had thought it was time for his company, Pacer Athletic Shoes, to upgrade its standard offerings for the serious runner and expand into walking shoes. But after investing considerable resources in the effort, he's having second thoughts: the returns so far aren't good; old customers seem confused or, worse, annoyed; Pacer doesn't seem to be attracting new customers, despite a flashy marketing campaign; a...Desde 8,20 €
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Entrepreneurs vs. Executives at Socaba.com (HBR Case Study and Commentary)
Maruca, Regina Fazio; Scott, Tom; Murguia, Ted; Comaford, Christine; Robbins, SteverArtículo HBS-R00408-ELiderazgo y Dirección de personasIt's been four years since Dave Souza, Joe Castle, and Ryan Bahar started Socaba.com--an e-business that sells office supplies and services. Six months ago, acting on the advice of their VC, the young founders hired three seasoned managers to help bring the business to the next level. The new executives appeared to complete the Socaba management team. But even as early as the welcome lunch for the three, a rift between the insiders and outsiders ...Desde 8,20 €
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When the Boss Won't Budge (HBR Case Study and Commentary)
Maruca, Regina Fazio; Milhaven, John M.; Benasutti, Matt; Lipton, Mark; Hatsopoulos, George N.; Beckert, Dorothy; Miller, Warren D.Artículo HBS-R00106-ELiderazgo y Dirección de personasAllerGen, a young biotechnology firm, is heading for trouble, possibly even bankruptcy. The company's one product--a vaccine for people allergic to cats--may never make it to market. And turnover is on the rise, not only because of the vaccine's uncertain future but also because employees are increasingly unhappy working for founder and Chief Scientific Officer Harry Huston. Although Harry is an excellent scientist, he has no business background....Desde 8,20 €