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The Emerging Arena: An Agenda for Developing and Executing Strategy in Emerging Markets
Khanna, Tarun; Palepu, Krishna G.Capítulo de Libro HBS-5913BC-EDirección estratégicaEmerging markets have garnered news headlines and have figured prominently in the strategies of companies and investment funds of all kinds. Many of these markets are already among the world's largest economies and are poised to be critical drivers of the global economy in coming decades. How can your company ensure that it makes the right strategic choices when it comes to doing business in emerging markets? In the final chapter of their book "W...Desde 8,20 €
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El Sistema, Teaching Note
Khanna, Tarun; Miguel, FernandaNota del Instructor HBS-718476-EIniciativa emprendedoraTeaching note for case 816052.Desde 0,00 €
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Media Modeling and Budgeting at DMI - Teaching Note
Farris, Paul W.; Pfeifer, Phillip E.Nota del Instructor DARDEN-M-0791TN-EMarketingTeaching note for product M-0791Desde 0,00 €
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Bharti Tele-Ventures, Teaching Note
Khanna, Tarun; Palepu, Krishna G.Nota del Instructor HBS-707467-EDirección estratégicaTeaching note to 704426.Desde 0,00 €
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Narayana Hrudayalaya Heart Hospital: Cardiac Care for the Poor, Teaching Note
Khanna, Tarun; Rangan, V. KasturiNota del Instructor HBS-510107-ETeaching Note for [505078].Desde 0,00 €
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Sex, Drugs, and Rock 'n Roll: The MTV Approach to Tackling HIV/AIDS, Teaching Note
Khanna, Tarun; Bloom, David E.; Bloom, Sonali R.Nota del Instructor HBS-709454-ETeaching Note for [709429].Desde 0,00 €
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Media Modeling and Budgeting at DMI
Farris, Paul W.; Pfeifer, Phillip E.Caso DARDEN-M-0791-EMarketingA marketing director applies a scientific/quantitative approach to understanding and optimizing his company's marketing spending decisions. His hypotheses include the concepts of diminishing returns on spending, a results ceiling, carryover, and differential effectiveness. His team develops a mathematical formula that provides parameter estimates resulting from fitting the model to the three years of regional and national data. He must then decid...Desde 8,20 €
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Screening for Chronic Kidney Disease
Pfeifer, Phillip E.; Bang, HeejungCaso DARDEN-QA-0704-EAnálisis de decisionesThe case asks students to develop a method for identifying individuals at risk of having chronic kidney disease. A 6,000-subject training set containing 34 potential predictor variables is provided along with a 2,819 subject validation set the instructor uses to evaluate student predictions. The case is based on an actual study which resulted in a simple nine-question survey that health professionals use to help patients decide whether to be test...Desde 8,20 €
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Circadian Advantage in Major League Baseball
Pfeifer, Phillip E.; Winter, W. ChristopherCaso DARDEN-QA-0780-EAnálisis de decisionesSleep researcher Chris Winter, MD, had just finished compiling “jet lag” and game outcome data for 22,855 Major League Baseball games over a nine-year span. His interest was to see whether jet lag affected which team won/lost professional baseball games. Was the win percentage higher for the team that was less jet lagged? And if it was higher, was the difference significant enough to warrant publication? Students are given an Excel spreadsheet wi...Desde 8,20 €
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The Paradox of Samsung's Rise
Khanna, Tarun; Song, Jaeyong; Lee, KyungmookArtículo HBS-R1107N-EDirección estratégicaTwenty years ago, few people would have predicted that Samsung could become a world leader in R&D, marketing, and design. Fewer still would have predicted success given the path it has taken: grafting Western business practices onto its essentially Japanese model. Like today's emerging giants, Samsung faced a paradox: The tightly integrated business system that worked in its home market could not secure its future in global markets. So into an or...Desde 8,20 €