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The Emerging Arena: An Agenda for Developing and Executing Strategy in Emerging Markets
Khanna, Tarun; Palepu, Krishna G.Capítulo de Libro HBS-5913BC-EDirección estratégicaEmerging markets have garnered news headlines and have figured prominently in the strategies of companies and investment funds of all kinds. Many of these markets are already among the world's largest economies and are poised to be critical drivers of the global economy in coming decades. How can your company ensure that it makes the right strategic choices when it comes to doing business in emerging markets? In the final chapter of their book "W...Desde 8,20 €
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El Sistema, Teaching Note
Khanna, Tarun; Miguel, FernandaNota del Instructor HBS-718476-EIniciativa emprendedoraTeaching note for case 816052.Desde 0,00 €
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Bharti Tele-Ventures, Teaching Note
Khanna, Tarun; Palepu, Krishna G.Nota del Instructor HBS-707467-EDirección estratégicaTeaching note to 704426.Desde 0,00 €
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Narayana Hrudayalaya Heart Hospital: Cardiac Care for the Poor, Teaching Note
Khanna, Tarun; Rangan, V. KasturiNota del Instructor HBS-510107-ETeaching Note for [505078].Desde 0,00 €
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Sex, Drugs, and Rock 'n Roll: The MTV Approach to Tackling HIV/AIDS, Teaching Note
Khanna, Tarun; Bloom, David E.; Bloom, Sonali R.Nota del Instructor HBS-709454-ETeaching Note for [709429].Desde 0,00 €
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Ajanta Packaging: Key Account Management
Sandeep Puri; Rakesh SinghCaso IVEY-9B18A023-EIniciativa emprendedora, MarketingIn the fall of 2017, Ajanta Packaging (Ajanta) was among the fastest growing glass bottle-packaging companies in India. Although the company had a large buyer base of 1,700 customers, it still earned around 50 per cent of its business from 10 key accountsDesde 8,20 €
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The Paradox of Samsung's Rise
Khanna, Tarun; Song, Jaeyong; Lee, KyungmookArtículo HBS-R1107N-EDirección estratégicaTwenty years ago, few people would have predicted that Samsung could become a world leader in R&D, marketing, and design. Fewer still would have predicted success given the path it has taken: grafting Western business practices onto its essentially Japanese model. Like today's emerging giants, Samsung faced a paradox: The tightly integrated business system that worked in its home market could not secure its future in global markets. So into an or...Desde 8,20 €
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Parkin Laboratories: Sales Target Dilemma
Sandeep PuriCaso IVEY-9B13A017-EDirección estratégica, MarketingAt the end of the year’s third quarter, the sales team at a generic-pharmaceutical company has achieved just 91 per cent of its sales target, and growth is less than what was anticipated. The general manager of sales needs to decide whether he can revise the sales targets for the last quarter of the year without compromising growth. He also needs to address the impact of launching a new product when the sales team is striving to achieve its budge...Desde 8,20 €
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Coca-Cola Zero Sugar: The Value Cycle during a Relaunch
Gaganpreet Singh; Sandeep Puri; Sharad SarinCaso IVEY-9B17A009-EDirección estratégica, MarketingA 2016 consumer survey in the United Kingdom revealed that five out of 10 people did not know that Coca-Cola Zero (Coke Zero) contained no sugar. Many respondents also expected Coke Zero to taste more like Coca-Cola Classic, but found the taste not similar enough. Therefore, Coca-Cola relaunched the product with an ambitious multimillion-dollar marketing campaign that followed a three-dimension value management cycle encompassing value creation, ...Desde 8,20 €
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Air India: The Image Damage of “Pee-Gate”
Shraddha Puri; Shweta Pandey; Siddhant Puri; Sandeep PuriCaso IVEY-W33710-EAnálisis de decisiones, MarketingThis case describes unruly passenger behaviour on National Aviation Company of India Ltd.’s New York-Delhi flight. It elaborates on the airline crew’s failure to effectively address an elderly woman’s predicament and assuage her concerns after an inebriated passenger urinated on her. As a result, Air India was exposed to social media ridicule, public scorn, loss of customer loyalty and trust, and a severe dent in its brand image. With the plummet...Desde 8,20 €