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The Multichannel Challenge at Natura in Beauty and Personal Care (A), (B), and (C) - Teaching note
Farris, Paul W.; Guissoni, Leandro; Boccia, Murillo; Ailawadi, KusumNota del Instructor DARDEN-M-0943TNMarketingTeaching note for products M-0943, M-1022 and M-1023Desde 0,00 €
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The Multichannel Challenge at Natura in Beauty and Personal Care (A), (B), and (C) - Teaching note
Farris, Paul W.; Guissoni, Leandro; Boccia, Murillo; Ailawadi, KusumNota del Instructor DARDEN-M-0943TN-EMarketingTeaching note for product M-0943Desde 0,00 €
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The Multichannel Challenge at Natura in Beauty and Personal Care (A)
Farris, Paul W.; Guissoni, Leandro; Ailawadi, Kusum; Boccia, MurilloCaso DARDEN-M-0943MarketingFaced with declining market share and sales between 2014 and 2016, Natura, at the time Brazil’s second-largest brand in the cosmetics, fragrances, and toiletries market, was expanding its customer reach by moving from a direct-sales company to a multichanDesde 8,20 €
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The Multichannel Challenge at Natura in Beauty and Personal Care
Farris, Paul W.; Guissoni, Leandro; Ailawadi, Kusum; Boccia, MurilloCaso DARDEN-M-0943-EMarketingFaced with declining market share and sales, Natura, Brazil’s second-largest brand in the cosmetics, fragrances, and toiletries market, expanded its customer reach by moving from a direct-sales company to a multichannel company. In 2014, Natura added online catalogs, physical stores, and drugstores to its well-established direct-selling model, but the results were disappointing. Between 2014 and 2016, three different Natura CEOs attempted to lead...Desde 8,20 €
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Uber Pricing Strategies and Marketing Communications
Farris, Paul W.; Yemen, Gerry; Weiler, Virginia; Ailawadi, KusumCaso DARDEN-M-0871-EMarketingBy late March 2014, the ridesharing company Uber was on a roll, rapidly expanding service to untapped markets and gaining new, enthusiastic customers, as well as a few vocal and visible detractors. Uber’s innovative organization of the supply-demand matching process produced eager customers who recruited others. Buzz marketing and aggressive recruitment of drivers augmented growth. This case presents Uber as an example of a middleman adding real ...Desde 8,20 €
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The Fall of Enron
Healy, Paul M.; Palepu, Krishna G.Caso HBS-109039-ELiderazgo y Dirección de personasThe case traces the rise of Enron, covering the company's business innovations, personnel management, and risk management processes. It then examines the company's dramatic fall including the extension of its trading model into questionable new businessesDesde 8,20 €
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How the Quest for Efficiency Corroded the Market (Spanish version)
Healy, Paul M.; Palepu, Krishna G.Artículo HBS-R0307FContabilidad y controlJust a few years ago, the U.S. stock market was the envy of the world. Thanks to new technology, friendly regulation, and the innovativeness of the financial services industries, it was open to anyone, anywhere, anytime. Americans poured into the market by the millions, and the more they invested, the more liquid, accessible, and attractive the markets became. The world is much less jealous today. Belatedly, investors have come to recognize that ...Desde 8,20 €
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The Fall of Enron (Spanish version)
Healy, Paul M.; Palepu, Krishna G.Caso HBS-110S03Liderazgo y Dirección de personasThe case traces the rise of Enron, covering the company's business innovations, personnel management, and risk management processes. It then examines the company's dramatic fall including the extension of its trading model into questionable new businesses, the financial reporting problems, and governance breakdowns inside and outside the firm. The case offers students an opportunity to explore why Enron failed and to understand the systemic probl...Desde 8,20 €
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Subprime Crisis and Fair-Value Accounting, Teaching Note
Healy, Paul M.; Palepu, Krishna G.; Serafeim, GeorgeNota del Instructor HBS-112027-EFinanzasTeaching Note for 109-031.Desde 0,00 €
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Subprime Crisis and Fair-Value Accounting
Healy, Paul M.; Palepu, Krishna G.; Serafeim, GeorgeCaso HBS-109031-EFinanzasThis case examines the challenges in implementing fair value accounting for mortgage instruments, the role of accounting in the sub-prime crisis, and proposals for revising accounting standards given the crisis.Desde 8,20 €