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Chick-Fil-A: Fighting Chicken Sandwich and Culture Wars
Bertrand GuillotinCaso IVEY-W34882-EDirección estratégicaFollowing its disastrous market entry into the United Kingdom in 2019, due to immediate backlash from the LGBTQ+ community, Chick-fil-A, the US$16 billion conservative Christian fast-food company, named a new chief executive officer in 2021, Andrew Truett Cathy. By inheriting the privately-held, family-owned empire, Cathy faced a monumental task, made more difficult when he appointed a vice president of diversity, equity, and inclusion, which spa...Desde 8,20 €
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Boston Children's Hospital: Measuring Patient Costs, Teaching Note
Kaplan, Robert S.Nota del Instructor HBS-913419-EContabilidad y controlTeaching Note for 113057.Desde 0,00 €
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Jet Propulsion Laboratory
Kaplan, Robert S.; Mikes, AnetteCaso HBS-110031-EContabilidad y controlThe case, in a non-profit project-oriented setting, introduces fundamental risk management principles and processes that are easily applicable to private sector settings. Gentry Lee, senior systems engineer and de-facto chief risk officer, is applying a nDesde 8,20 €
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Sanac Logistics: Time Equations to Capture Complexities in Logistics Performance
Kaplan, Robert S.; Anderson, Steven R.Capítulo de Libro HBS-2231BC-EContabilidad y controlThis chapter shows the application of Time-Driven Activity-Based Costing in a complex distribution company, Sanac Logistics, as it made a strategic transition from a sales-driven company to a profit-driven one. This chapter is excerpted from "Time-Driven Activity-Based Costing: A Simpler and More Powerful Path to Higher Profits."Desde 8,20 €
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Texas Instruments: Cost of Quality (A) (Spanish version)
Kaplan, Robert S.; Ittner, Christopher D.Caso HBS-119S19Contabilidad y controlTexas Instruments implements a Cost of Quality (COQ) system as part of a company-wide "Total Quality Thrust." After several years of operation, group management questions whether or not the COQ system should be updated to make it more useful in identifying areas for quality improvement. The case documents the current system and asks students to analyze the role it played in the quality control process and areas in which it could be improved.Desde 8,20 €
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CSL: Rebranding “The Biggest Company No One’s Ever Heard Of"
Bertrand Guillotin; Sheri Lambert; Phoebe DickinsonCaso IVEY-W34093-EAnálisis de decisiones, MarketingIn October 2021, the head of digital communications and branding at the Australian biopharmaceutical conglomerate CSL Limited (CSL), was tasked with a strategic rebranding exercise. By August 2022, he and other stakeholders felt a sense of pride and satisfaction at how quickly the rebranding initiatives had been completed. CSL felt that it had achieved the desired brand associations and met its targeted brand net promoter score performance. Looki...Desde 8,20 €