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Boston Children's Hospital: Measuring Patient Costs, Teaching Note
Kaplan, Robert S.Nota del Instructor HBS-913419-EContabilidad y controlTeaching Note for 113057.Desde 0,00 €
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Jet Propulsion Laboratory
Kaplan, Robert S.; Mikes, AnetteCaso HBS-110031-EContabilidad y controlThe case, in a non-profit project-oriented setting, introduces fundamental risk management principles and processes that are easily applicable to private sector settings. Gentry Lee, senior systems engineer and de-facto chief risk officer, is applying a nDesde 8,20 €
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Sanac Logistics: Time Equations to Capture Complexities in Logistics Performance
Kaplan, Robert S.; Anderson, Steven R.Capítulo de Libro HBS-2231BC-EContabilidad y controlThis chapter shows the application of Time-Driven Activity-Based Costing in a complex distribution company, Sanac Logistics, as it made a strategic transition from a sales-driven company to a profit-driven one. This chapter is excerpted from "Time-Driven Activity-Based Costing: A Simpler and More Powerful Path to Higher Profits."Desde 8,20 €
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Texas Instruments: Cost of Quality (A) (Spanish version)
Kaplan, Robert S.; Ittner, Christopher D.Caso HBS-119S19Contabilidad y controlTexas Instruments implements a Cost of Quality (COQ) system as part of a company-wide "Total Quality Thrust." After several years of operation, group management questions whether or not the COQ system should be updated to make it more useful in identifying areas for quality improvement. The case documents the current system and asks students to analyze the role it played in the quality control process and areas in which it could be improved.Desde 8,20 €
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L’Abode Accommodations Down Under: Agile Leadership Navigates Pandemic Threat to Business Survival - Teaching Note
Dennis Paris; Sheri Lambert; Jennifer M. Sundstrom-FitzgeraldNota del Instructor IVEY-W26693-EDirección estratégica, MarketingTeaching note for product W26692.Desde 0,00 €
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Insomnia Cookies: Owning the Night through Research & 'Doughvelopment'
Sheri LambertCaso IVEY-W30426-EDirección estratégica, MarketingIn May 2022, an interactive brand activation for Insomnia Cookies (Cookies), called CookieLab, celebrated its one-year anniversary. Insomnia enjoyed strong brand-name recognition for its late-night snack of freshly baked cookies and offered a strong unique selling point (USP), especially among college students. But there were still many questions about the company’s next steps, including whether a growth strategy through CookieLab was the most su...Desde 8,20 €
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CSL: Rebranding “The Biggest Company No One’s Ever Heard Of"
Bertrand Guillotin; Sheri Lambert; Phoebe DickinsonCaso IVEY-W34093-EAnálisis de decisiones, MarketingIn October 2021, the head of digital communications and branding at the Australian biopharmaceutical conglomerate CSL Limited (CSL), was tasked with a strategic rebranding exercise. By August 2022, he and other stakeholders felt a sense of pride and satisfaction at how quickly the rebranding initiatives had been completed. CSL felt that it had achieved the desired brand associations and met its targeted brand net promoter score performance. Looki...Desde 8,20 €