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InsightSquared: Developing the Sales and Marketing Plan
Roberge, Mark N.; Eisenmann, Thomas R.; Cespedes, Frank V.Caso HBS-816074-EMarketingDesde 8,20 €
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Boston Children's Hospital: Measuring Patient Costs, Teaching Note
Kaplan, Robert S.Nota del Instructor HBS-913419-EContabilidad y controlTeaching Note for 113057.Desde 0,00 €
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P.V. Technologies, Inc.: Were They Asleep at the Switch, Teaching Note
Cespedes, Frank V.; Badame, DianeNota del Instructor HBS-913506-EMarketingTeaching Note for Product #913505.Desde 0,00 €
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Basecamp: Pricing, Teaching Note
Cespedes, Frank V.Nota del Instructor HBS-817128-EIniciativa emprendedoraPricing" in which a data analyst at Basecamp is evaluating the results of pricing research and its potential implications for the venture's latest version of its project management software product.Desde 0,00 €
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Jet Propulsion Laboratory
Kaplan, Robert S.; Mikes, AnetteCaso HBS-110031-EContabilidad y controlThe case, in a non-profit project-oriented setting, introduces fundamental risk management principles and processes that are easily applicable to private sector settings. Gentry Lee, senior systems engineer and de-facto chief risk officer, is applying a nDesde 8,20 €
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InsideSales.com (A)
Cespedes, Frank V.Caso HBS-817018-EIniciativa emprendedoraThis case focuses on growth requirements for a company moving from its base in SMB customers (Small and Mid-Sized businesses) to Enterprise customers (companies with more than 500 employees). It examines the differences in buying processes, product requirements, after-sale services, and the implications for organizing and deploying sales resources at InsideSales.com.Desde 8,20 €
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Sanac Logistics: Time Equations to Capture Complexities in Logistics Performance
Kaplan, Robert S.; Anderson, Steven R.Capítulo de Libro HBS-2231BC-EContabilidad y controlThis chapter shows the application of Time-Driven Activity-Based Costing in a complex distribution company, Sanac Logistics, as it made a strategic transition from a sales-driven company to a profit-driven one. This chapter is excerpted from "Time-Driven Activity-Based Costing: A Simpler and More Powerful Path to Higher Profits."Desde 8,20 €
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Customer Visits for Entrepreneurs
Cespedes, Frank V.Caso HBS-812098-EIniciativa emprendedoraProvides practical guidelines for conducting customer visits to explore and validate demand for an entrepreneurial offering. Reviews conditions under which visits will yield superior insights, compared to other research methods. Describes criteria for selecting visit sites; how to plan for visits; how to conduct them most effectively; and how to debrief after visits. The note is therefore relevant to MBA, Executive Education, Field Study, or proj...Desde 8,20 €
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Texas Instruments: Cost of Quality (A) (Spanish version)
Kaplan, Robert S.; Ittner, Christopher D.Caso HBS-119S19Contabilidad y controlTexas Instruments implements a Cost of Quality (COQ) system as part of a company-wide "Total Quality Thrust." After several years of operation, group management questions whether or not the COQ system should be updated to make it more useful in identifying areas for quality improvement. The case documents the current system and asks students to analyze the role it played in the quality control process and areas in which it could be improved.Desde 8,20 €
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Augmedix
Cespedes, Frank V.; Rachlin, Alexandra N.Caso HBS-817048-EIniciativa emprendedoraIn April 2015, Ian Shakil and Pelu Tran, co-founders of Augmedix, are discussing how to grow their emerging health care startup. The company's sole product, also called Augmedix, streams video of doctor-patient interactions to remote medical scribes, thus freeing doctors from the burden of having to manually input information into an electronic medical record (EMR) and giving them additional time to focus on patients. Shakil and Tran had grown th...Desde 8,20 €