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The 91-92 Phone Card: Launch and Reassessment
Agell, Pere; Segarra, José AntonioCaso M-1023-EMarketingIn the early nineties, Telefónica of Spain foresees the imminent liberalization of the market and decides to promote public telephony with the launch of a calling card as a new means of payment in phone booths. The product was successful in neighboring countries, but it failed to take off in Spain. Coins are still preferred for 95% of calls. The reasons are unclear: bad segmentation, an unattractive product, excessive face value, low distribution...Desde 8,20 €
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Afilent (E): Operaciones corporativas en tiempos de crisis
Altamirano, Juan José; Segarra, José AntonioCaso M-1245Finanzas, Gobierno corporativoDespués de tres años de negociaciones, con sus empresas inmersas en una profunda crisis sectorial y de pais, los grupos Afilent y SEM han llegado a un acuerdo para la integración de sus operaciones. Inesperadamente, en el último momento antes de la firma definitiva, el presidente del grupo SEM cuestiona la bondad de la operación y la ecuación de canje, enfrentándose a sus propios accionistas de referencia... El grupo Afilent debe decidir cómo pro...Desde 5,74 €
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How to Pay for Health Care
Porter, Michael E.; Kaplan, Robert S.Artículo HBS-R1607G-ELiderazgo y Dirección de personasThe United States stands at a crossroads in how to pay for health care. Fee for service, the dominant payment model in the U.S. and many other countries, is now widely recognized as perhaps the single biggest obstacle to improving health care delivery. A battle is currently raging, outside of the public eye, between the advocates of two radically different payment approaches: capitation and bundled payments. The stakes are high, and the outcome w...Desde 8,20 €
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How to Solve the Cost Crisis in Health Care
Kaplan, Robert S.; Porter, Michael E.Artículo HBS-R1109B-ELiderazgo y Dirección de personasU.S. health care costs currently exceed 17% of GDP and continue to rise. One fundamental reason that providers are unable to reverse the trend is that they don't understand what it costs to deliver patient care or how those costs compare with outcomes. To put it bluntly, few health care providers measure the actual costs for treating a given patient with a given medical condition over a full cycle of care, or compare the costs they incur with the...Desde 8,20 €
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How to Solve the Cost Crisis in Health Care (Spanish version)
Kaplan, Robert S.; Porter, Michael E.Artículo HBS-R1109BLiderazgo y Dirección de personasU.S. health care costs currently exceed 17% of GDP and continue to rise. One fundamental reason that providers are unable to reverse the trend is that they don't understand what it costs to deliver patient care or how those costs compare with outcomes. To put it bluntly, few health care providers measure the actual costs for treating a given patient with a given medical condition over a full cycle of care, or compare the costs they incur with the...Desde 8,20 €
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Medtronic: Navigating a Shifting Healthcare Landscape
Kaplan, Robert S.; Porter, Michael E.; Feeley, Thomas W; Hernandez, AleeCaso HBS-718471-EDirección estratégicaMedtronic is adapting its strategy to changes in health care competition and payments. It has decided to develop new relationships with payers, hospitals, and physicians to become more accountable for patient outcomes and total costs. The case describes new forms of partnerships for therapy optimization, management of acute care episodes, and management of chronic care patients.Desde 8,20 €
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New England Baptist Hospital: Getting Paid for Value
Kaplan, Robert S.; Witkowski, Mary L.; Emanuel, Toby E.; Shehab, Syed S.Caso HBS-121036-EDirección estratégicaDesde 8,20 €
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Accounting for Climate Change
Kaplan, Robert S.; Ramanna, KarthikArtículo HBS-R2106J-EDirección estratégicaCorporations are facing growing pressure--from investors, advocacy groups, politicians, and even business leaders themselves--to reduce greenhouse gas (GHG) emissions from their operations and their supply and distribution chains. About 90% of the companies in the S&P 500 now issue some form of environmental, social, and governance report, almost always including an estimate of the company's GHG emissions. The authors describe these as "catchall ...Desde 8,20 €
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Mármoles del Sur, S.A. (B). Novamármol
Segarra, José AntonioCaso M-1185Finanzas, MarketingEl caso es continuación de Mármoles del Sur, S.A. (A): Novamármol, y presenta de manera detallada y exhaustiva los aspectos jurídicos de la operación de compraventa: acuerdo de socios, acta de manifestaciones e indemnizaciones.Desde 5,74 €
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Mercados de valores y PYMES
Carrillo, Jordi; Segarra, José AntonioNota técnica FN-581Finanzas, Gobierno corporativoSe describen las ventajas e inconvenientes de salida a bolsa de una PYME, las distintas alternativas de mercado organizado existentes (Continuo, Corros y MAB) y los procedimientos para acabar siendo una empresa cotizada. En el Apéndice se recogen entrevistas realizadas a distintos especialistas en la materia que aportan sus propios y cualificados puntos de vista.Desde 8,20 €