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Advertising Makes Us Unhappy
Oswald, Andrew J; Torres, NicoleArtículo HBS-F2001B-EMarketingAds tell us about attractive new offerings we might want to try. But it could be they also make us feel discontent with what we currently have--and diminish our sense of well-being in the process. When researchers looked at survey data on the life satisfaction of nearly a million people in 27 European countries and compared it with the annual ad spending in those nations, they found an inverse relationship between the two. When ad spending went u...Desde 8,20 €
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Supply Chain Partners: Virginia Mason and Owens & Minor (A)
Narayanan, V.G.; Brem, LisaCaso HBS-109076-EContabilidad y controlVirginia Mason Medical Center (VM) hired Owens & Minor (O&M) as its alpha vendor for medical/surgical supplies in 2004. By 2005, O&M was performing JIT and LUM services for VM, but they believed the pricing model in the industry was outdated. VM and O&M partnered to create the Total Supply Chain Cost (TSCC) pricing program, an activity-based model that assigned all the cost drivers of distribution and inventory handling to VM, but also assured O&...Desde 8,20 €