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Sniffing Out Opportunities at PetSmart, Teaching Note
Narayanan, V.G.; Brem, LisaNota del Instructor HBS-111083-EContabilidad y controlTeaching Note for #110-025.Desde 0,00 €
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Scaling Swagbucks (B)
Rayport, Jeffrey; Preble, MatthewCaso HBS-818071-EIniciativa emprendedora"Swagbucks (B)," HBS No. 817123, picks up in mid-2014 following the events described in "Swagbucks (A)," HBS No 817122. Davis and Gorowitz were successful in their efforts to position the company for scale without negatively affecting the company's foundational culture, and developed a close working relationship. In early 2016, the company now has the opportunity to acquire MyPoints, an established competitor with millions of members and the chan...Desde 5,74 €
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Advertising's New Medium: Human Experience
Rayport, JeffreyArtículo HBS-R1303E-EMarketingWe live in a media-saturated world, where consumers are drowning in irrelevant messages delivered from the web, TV, radio, print, outdoor displays, and a proliferating array of mobile devices. Advertising strategies built on persuading through interruption, repetition, and brute ubiquity are increasingly ineffective. To win consumers' attention and trust, marketers must think less about what advertising says to its targets and more about what it ...Desde 8,20 €