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Feihe: Strategic Adjustment under a Pandemic Crisis
Haifen Lin; Xiangli Xuan; Yunqing Ma; Youbin LengCaso IVEY-9B21M064-EDirección estratégicaWhen the outbreak of COVID-19 in early 2020 affected commercial circulation in various regions around the world, Heilongjiang Feihe Dairy Co. Ltd. (Feihe), a leading Chinese dairy company, had been facing difficulties for a while. The company’s enterprise strategy was actively adjusted, and various measures were taken to protect the company’s supply of raw materials and the business operations of its production, distribution logistics, sales, and...Desde 8,20 €