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Chunyu: The First Mover in Chinese M-Health Industry
Jingui Xie; Haji Suleman Ali; Feiyan Jia; Muhammad Adnan Zahid Chudhery; Bin DingCaso IVEY-9B19M044-EDirección estratégica, Iniciativa emprendedoraChunyu Yisheng (Chunyu) was the largest mobile health (m-health) application in China. Since its creation in July 2011, the application had focused on providing online medical information and consultations with professional doctors. Chunyu's business model was based on free and premium online health care services. In the first three years, Chunyu gained more experience than profits. The primary concern for the founder and chief executive officer ...Desde 8,20 €
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Chunyu: The First Mover in Chinese M-Health Industry - Teaching Note
Jingui Xie; Haji Suleman Ali; Feiyan Jia; Muhammad Adnan Zahid Chudhery; Bin DingNota del Instructor IVEY-8B19M044-EDirección estratégicaTeaching note for product 9B19M044.Desde 0,00 €
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F-Secure Corporation: Software as a Service (SaaS) in the Security Solutions Market, Teaching Note
Austin, Robert D.; Applegate, Lynda M.; Lyytinen, Kalle; Penttinen, Esko; Saarinen, TimoNota del Instructor HBS-809151-EMarketingTeaching Note for [809099].Desde 0,00 €
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F-Secure Corporation: Software as a Service (SaaS) in the Security Solutions Market
Applegate, Lynda M.; Austin, Robert D.; Lyytinen, Kalle; Penttinen, Esko; Saarinen, TimoCaso HBS-809099-ETecnologías de la informaciónDescribes the development of a business model based on "software as a service" (SaaS) for security solution distributed through Internet Service Providers (ISPs). F-Secure disruptively entered a mature business with dominant players by executing an innovative new service model. The case describes the challenges involved in developing and executing the new service model, and offers students opportunities to discuss the evolving challenges the comp...Desde 8,20 €
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IBM's Decade of Transformation: Uniting Vision and Values (Spanish Version)
Applegate, Lynda M.; Austin, Robert D.; Heckscher, Charles C.; Michael, Boniface; Collins, ElizabethCaso HBS-811S18Liderazgo y Dirección de personasComplementa el caso (A). Un resumen no está disponible para este producto.Desde 8,20 €