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Semir's E-Commerce: Success and Exploration
Juan Shan; William Wei; Xiaojia Sunny WangCaso IVEY-9B18A019-EDirección estratégica, MarketingZhejiang Semir E-Commerce Co. Ltd., the online subsidiary of Chinese casual clothing company Zhejiang Semir Group Co. Ltd. (Semir), grew continuously from its launch in 2012 to become a main contributor to Semir’s success, contributing approximately 30 per cent of Semir’s annual revenue by 2016. Semir entered the online market relatively late after many competing Chinese clothing manufacturers had already established their presence online. Yet it...Desde 8,20 €
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Semir's E-Commerce: Success and Exploration - Teaching Note
Juan Shan; William Wei; Xiaojia Sunny WangNota del Instructor IVEY-8B18A019-EMarketingTeaching note for product 9B18A019.Desde 0,00 €
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JD.Com: Responding to a CEO Crisis
Lu Zhang; William Wei; Yanming Liao; Jieyan Song; Yi WuCaso IVEY-9B20M018-EDirección estratégicaIn August 2018, the founder and chief executive officer of JD.com, one of China’s largest e-commerce sites, was accused of sexual assault and was arrested. He denied wrongdoing and was released less than a day later. One week after his return to China, JD.com’s share value hit a 19-month low. In November 2018, the company announced that its customer base had shrunk for the first time since 2014. The impact from the investigation into the alleged ...Desde 8,20 €
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CaiHong: Combining Legal Services and the Internet
Weiwei Huo; William Wei; Peihong Xie; Xiaohan Hu; Etayankara Muralidharan; Haining Wu; Yi HuangCaso IVEY-9B20D004-EDirección estratégicaShanghai Jiujia Information Technology Co., Ltd. (CaiHong) was founded in April 2015 by entrepreneur Junyuan Huang. The company has transitioned from an e-commerce platform to a software-as-a-service (SaaS) platform to better compete in China’s Legal Service Plus Internet (LSPI) industry. While exploring some key concepts about CaiHong, such as market positioning, business model innovation, SaaS, and growth strategies, several questions are raise...Desde 8,20 €
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Epilogue
Austin, Robert D.; Nolan, Richard L.; O'Donnell, ShannonCapítulo de Libro HBS-1019BC-ETecnologías de la informaciónIT has changed not only the way we work and conduct business, but also how we (and our customers) play, how we consume, and how we educate our next generations. And yet the IT phenomenon, so evident in the expenditures of every organization, has not yet achieved management attention equal to other areas, such as finance, marketing, operations, and human resources. The main problem according to the authors is the absence of systematic frameworks t...Desde 8,20 €
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Chapter Sixteen Teaching Note: Standardization
Austin, Robert D.; Nolan, Richard L.; O'Donnell, ShannonNota del Instructor HBS-8662-ETecnologías de la informaciónTeaching note for 1015BC.Desde 0,00 €
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Chapter Eleven Teaching Note: Damage
Austin, Robert D.; Nolan, Richard L.; O'Donnell, ShannonNota del Instructor HBS-8655-ETecnologías de la informaciónTeaching note for 1010BC.Desde 0,00 €
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Chapter Twelve Teaching Note: Communication
Austin, Robert D.; Nolan, Richard L.; O'Donnell, ShannonNota del Instructor HBS-8657-ETecnologías de la informaciónTeaching note for 1011BC.Desde 0,00 €
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Boeing Co.: Moonshine Shop
Austin, Robert D.; Nolan, Richard L.; O'Donnell, ShannonCaso HBS-607130-EDirección estratégicaDescribes how the "Moonshine Shop," a group of plant-savvy creative generalists, is helping a great industrial company become more innovative. Chronicles the history of the Moonshine Shop, its successes and failures, and describes innovations they've helped put in place. The group routinely creates savings equal to multiples of their own budge through front-lines process innovation and support of staff on-the-floor.Desde 8,20 €
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ClickDishes: Serving New Cities - Teaching Note
William Wei; Lei Jin; Etayankara MuralidharanNota del Instructor IVEY-8B18A018-EMarketingTeaching note for product 9B18A018.Desde 0,00 €