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Data Science at Target
Datar, Srikant M.; Bowler, Caitlin N.Caso HBS-118016-EContabilidad y controlParitosh Desai joined Target.com in 2013 as VP of Business Intelligence, Analytics & Testing to explore how the retailer could use its relatively small but thriving e-commerce arm to drive sales and win customers. The case explores the technological and oDesde 8,20 €
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Data Science at Target (Spanish version)
Datar, Srikant M.; Bowler, Caitlin N.Caso HBS-120S21Contabilidad y controlParitosh Desai joined Target.com in 2013 as VP of Business Intelligence, Analytics & Testing to explore how the retailer could use its relatively small but thriving e-commerce arm to drive sales and win customers. The case explores the technological and organizational challenges Desai faced and the trade offs he considered in his four-year journey to develop the larger retail business into a data science organization.Desde 8,20 €
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Commonwealth Bank of Australia: Unbanklike Experimentation
Buell, Ryan W.; John, Leslie K.Caso HBS-619018-EServicios y operacionesIn August 2017, Commonwealth Bank of Australia was looking for ways to differentiate itself from competing banks, and was also trying to improve the financial wellbeing of its customers. One domain where this was particularly relevant was in its bank-issued credit card business, where customers routinely selected cards that although profitable for the bank could be a poor fit for customers' needs - leading to low satisfaction scores, cancellation...Desde 8,20 €
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INSEAD, Teaching Note
Datar, Srikant M.; Garvin, David A.Nota del Instructor HBS-310085-ETeaching Note for [308009].Desde 0,00 €
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Babcom: Opening Doors
Buell, Ryan W.; Margolis, Joshua D.; Eiran, MargotCaso HBS-418026-ELiderazgo y Dirección de personasDesde 8,20 €
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AARP Foundation (B)
Datar, Srikant M.; Epstein, Marc J.; Leonard, Herman B.; Goodwin, Thomas F.Caso HBS-107052-EDirección estratégicaSupplements the (A) case.Desde 5,74 €
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Visualizing Data & Effective Communication
Datar, Srikant M.; Bowler, Caitlin N.Caso HBS-118114-EContabilidad y controlDesde 8,20 €
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Philips' Connected Baby Bottle
Lal, Rajiv; Datar, Srikant M.; Bowler, Caitlin N.Caso HBS-519020-EMarketingDesde 8,20 €
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INSEAD
Datar, Srikant M.; Garvin, David A.; Knoop, Carin-IsabelCaso HBS-308009-EIn the spring of 2008, INSEAD offered a one-year MBA, PhD, executive MBA, and non-degree management education programs to nearly 900 MBA students, 64 PhD candidates, and over 8,500 executive education students. With two campuses, one in Europe and one in Asia, INSEAD had been a pioneer in setting up a secondary campus as a way to push the internationalization of its faculty and curriculum. The case explores INSEAD's approach to business education...Desde 8,20 €
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Operational Transparency
Buell, Ryan W.Artículo HBS-R1902H-EServicios y operacionesConventional wisdom holds that the more contact an operation has with its customers, the less efficiently it will run. But when customers are partitioned away from the operation, they are less likely to fully understand and appreciate the work going on behind the scenes, causing them to place a lower value on the product or service being offered. To address this problem, managers should experiment with operational transparency--the deliberate des...Desde 8,20 €