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LEGO Bricks: Fit for the Big Screen
Chen, Ming-Jer; Craddock, JennyCaso DARDEN-S-0296-EDirección estratégicaFor years Danish toymaker LEGO had turned down multiple attempts from directors and producers to make a LEGO movie. Now the CEO of the Danish toymaker has gotten a movie pitch from Warner Brothers. The entire LEGO brand is at risk if the movie is poorly eDesde 8,20 €
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Growing a Team at LandCare: Excellence in the Field
Martin, Sean; Craddock, JennyCaso DARDEN-OB-1284-ELiderazgo y Dirección de personasIn October 2018, Mike Bogan, CEO of LandCare, a nationwide commercial landscaping firm, was concerned about the significant headwinds facing not only LandCare but the entire landscaping industry at the time. As LandCare struggled to hire and retain employees who could prove their legal working status in the United States, it faced fierce competition from small firms, which frequently did not play by the same rules. Hoping to attract and motivate ...Desde 8,20 €
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Kim Park (B): Liabilities
Hawkins, David F.; Miller, Gregory S.; Narayanan, V.G.Caso HBS-110018-EContabilidad y controlA series of caselets exploring the accounting for liabilities.Desde 5,74 €
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Kim Park (B): Liabilities, Teaching Note
Hawkins, David F.; Narayanan, V.G.; Miller, Gregory S.Nota del Instructor HBS-110021-EContabilidad y controlTeaching Note for [110018].Desde 0,00 €
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How to Talk to Investors-Through the Press
Miller, Gregory S.Artículo HBS-F0801K-EFinanzasIf you're seeking attention from investors and analysts, the press can be a convenient megaphone. Cultivating relationships with the media takes patience, but the payoffs in both good times and bad are priceless.Desde 8,20 €
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Jim Flannigan - Teaching Note
Isabella, Lynn A.; Yemen, Gerry; Craddock, JennyNota del Instructor DARDEN-OB-1096TN-ELiderazgo y Dirección de personasTeaching note for product OB-1096Desde 0,00 €
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Navigating Turbulent Waters: Glitnir Bank's Communication Challenge During a Macroeconomic Crisis
Kimbrough, Michael D.; Miller, Gregory S.; Dessain, Vincent; Damgaard Jensen, AneCaso HBS-107050-EFinanzasGlitnir Bank is an Icelandic company following an aggressive growth strategy that relies heavily on foreign debt. Access to such debt is suddenly curtailed when there is a downturn in market sentiment regarding the Icelandic economy as a whole. Students will reflect on the essential elements of a communications strategy, including the role of the media and analysts. Class discussion will focus on creating infrastructure that will increase the ban...Desde 8,20 €
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Defined Benefit Pension Plans
Hopkins, Justin J.; Craddock, JennyNota técnica DARDEN-C-2472-EContabilidad y controlThis technical note provides background on defined benefit pension plans in the United States and a basic understanding of accounting for defined benefit plans. Topics discussed include differences between defined benefit and defined contribution plans, the effects of defined benefit plans on the balance sheet and income statements, and interpreting related footnote disclosures. This note is intended to be a broad overview of pension plan account...Desde 8,20 €
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Aston Martin: The Crossover Conundrum
Bourgeois, L. J. III; Allayannis, Yiorgos; Cian, Luca; Hernandez, Morela; Craddock, JennyCaso DARDEN-S-0298-EDirección estratégicaIn March 2009, Ulrich Bez, CEO of British carmaker Aston Martin Lagonda Ltd., found himself grappling with some tough news from Switzerland. The company had just debuted a novel car concept, its first crossover model under its rarely used historic Lagonda brand, at the Geneva Motor Show, but the negative press criticizing the four-wheel drive, four-seater car’s design and concept was troubling and unexpected.Desde 8,20 €
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Aston Martin: The Crossover Conundrum—Strategic Analysis - Teaching Note
Bourgeois, L. J. III; Allayannis, George (Yiorgos); Cian, Luca; Craddock, JennyNota del Instructor DARDEN-S-0298TN1-EDirección estratégicaTeaching note for product S-0298Desde 0,00 €