Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
Mary Kay China: People and Love
Jean Lee; Liman Zhao; Yunting LuCaso IVEY-9B17C006-EDirección estratégica, Liderazgo y Dirección de personasMary Kay (China) Cosmetics Co., Ltd. (Mary Kay China) was one of China’s leading direct-enterprises in skincare products and cosmetics. In September 2015, the president of Mary Kay China was considering how best to continue to grow the company in the face of increasing e-commerce. The parent company and all its subsidiaries ascribed to the mission of enriching women’s lives; its guiding principles emphasized relationships and connections between ...Desde 8,20 €
-
Alibaba Group's Corporate Values
Jean Lee; Rebecca Chung; An JingCaso IVEY-9B15C010-EDirección estratégica, Liderazgo y Dirección de personasA merchant fraud scandal threatened Chinese e-commerce group, Alibaba Group, endangering its positioning, corporate values, reputation, brand strength, share price value and performance. It compromised Alibaba’s leaders’ credibility and the public’s perception of the trustworthiness of Internet-based trading. In the fallout of the scandal, two talented executives were accused of negligence. The board of directors had to decide how to respond to t...Desde 8,20 €
-
Kim Park (B): Liabilities
Hawkins, David F.; Miller, Gregory S.; Narayanan, V.G.Caso HBS-110018-EContabilidad y controlA series of caselets exploring the accounting for liabilities.Desde 5,74 €
-
Kim Park (B): Liabilities, Teaching Note
Hawkins, David F.; Narayanan, V.G.; Miller, Gregory S.Nota del Instructor HBS-110021-EContabilidad y controlTeaching Note for [110018].Desde 0,00 €
-
Xiangdu: Succession of Entrepreneurial Spirit - Teaching Note
Jean Lee; Liman ZhaoNota del Instructor IVEY-8B18C002-ELiderazgo y Dirección de personasTeaching note for product 9B18C002.Desde 0,00 €
-
How to Talk to Investors-Through the Press
Miller, Gregory S.Artículo HBS-F0801K-EFinanzasIf you're seeking attention from investors and analysts, the press can be a convenient megaphone. Cultivating relationships with the media takes patience, but the payoffs in both good times and bad are priceless.Desde 8,20 €
-
Neoglory Holdings Group: The Succession Choice - Teaching Note
Jean Lee; Rebecca ChungNota del Instructor IVEY-8B15C040-ELiderazgo y Dirección de personasTeaching note for product 9B15C040.Desde 0,00 €
-
BreadTalk Group: Transformation through Talent and Technology - Teaching Note
Jean Lee; Rebecca Chung; Leah TanNota del Instructor IVEY-8B21C008-ELiderazgo y Dirección de personasTeaching note for product 9B21C008.Desde 0,00 €
-
Wensli Silk: Succession and International Luxury Branding - Teaching Note
Jean Lee; Rebecca ChungNota del Instructor IVEY-8B16C023-ELiderazgo y Dirección de personasTeaching Note for product 9B16C023.Desde 0,00 €
-
Xiangdu: Succession of Entrepreneurial Spirit
Jean Lee; Liman ZhaoCaso IVEY-9B18C002-EIniciativa emprendedora, Liderazgo y Dirección de personasThis case discusses the question of the inheritance of power and entrepreneurial spirit in the family run Xinjiang Yier High Technique Agriculture Company and its wine brand and subsidiary Xinjiang Xiangdu Winery Co. Ltd. (Xiangdu). In 1998, the company’s founder took her family to break new ground for growing grapes in the vast expanse of the Gobi Desert. In 2002, she founded Xiangdu, and the company’s focus gradually shifted from grape growing ...Desde 8,20 €