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Switz Foods Pvt. Ltd.: Competing against Its Own Creation - Teaching Note
Atanu Adhikari; Seema LallNota del Instructor IVEY-8B20A030-EMarketingTeaching note for product 9B20A030.Desde 0,00 €
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Spencer’s Retail Limited: Store Format and Private Label Decisions - Teaching Note
Atanu Adhikari; Seema LallNota del Instructor IVEY-8B20A077-EMarketingTeaching note for product 9B20A077.Desde 0,00 €
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Wow! Momo: The Making of India’s Quick-Service Restaurant Giant
Atanu Adhikari; Seema LallCaso IVEY-9B20A046-EDirección estratégica, Iniciativa emprendedora, MarketingWow! Momo Foods Private Limited (Wow! Momo), a quick-service restaurant (QSR) chain, was a Kolkata-based start-up that sold a variety of momos, a Tibetan food. The restaurant’s specialty was a pan-fried variety of momos prepared to suit the Indian palate.Desde 8,20 €
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Spencer’s Retail Limited: Store Format and Private Label Decisions
Atanu Adhikari; Seema LallCaso IVEY-9B20A077-EDirección estratégica, MarketingSpencer’s Retail, a fast-moving consumer goods retail chain in India, had been perceived as an expensive retailer exclusively for high-end consumers. A new sector head took over in 2013 and shifted the store from a positioning statement of “Taste the WorlDesde 8,20 €
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Wow! Momo: The Making of India’s Quick-Service Restaurant Giant - Teaching Note
Atanu Adhikari; Seema LallNota del Instructor IVEY-8B20A046-EMarketingTeaching note for product 9B20A046.Desde 0,00 €
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Switz Foods Pvt. Ltd.: Competing against Its Own Creation
Atanu Adhikari; Seema LallCaso IVEY-9B20A030-EDirección estratégica, MarketingIn mid-2019, the managing director of Switz Foods Pvt. Ltd. (SFPL), which owned the Mio Amore bakery brand, faced the dilemma of how to tackle its competition. Under a franchise agreement from 1989–2014, the company had manufactured and sold cakes and other food products in Eastern India under the Monginis brand name. Due to the managing director’s innovative and emotion-centric market positioning, Monginis quickly became the number one bakery br...Desde 8,20 €
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Linc Pen and Plastics Limited: Creating a Brand from a New Product - Teaching Note
Atanu Adhikari; Seema LallNota del Instructor IVEY-8B21A003-EMarketingTeaching note for product 9B21A003.Desde 0,00 €
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Linc Pen and Plastics Limited: Creating a Brand from a New Product
Atanu Adhikari; Seema LallCaso IVEY-9B21A003-EMarketingLinc Pen and Plastics Limited (LPPL) was a 40 year old Indian writing instruments company with a presence in over 50 countries through its sole brand Linc, a value brand that had a brand image of providing good quality products at a low price. Over the past year and half , LPPL had faced margin pressure due to a steep increase in the price of raw materials. In late 2019, Deepak Jalan, the managing director , decided not to disturb the brand equit...Desde 8,20 €