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United Breaks Guitars, Teaching Note
Deighton, John; Kornfeld, LeoraNota del Instructor HBS-510123-EMarketingTeaching Note for 510057.Desde 0,00 €
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Demand Media, Teaching Note
Deighton, John; Kornfeld, LeoraNota del Instructor HBS-512021-EMarketingTeaching Note for 512021.Desde 0,00 €
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Temple Health System: Real-Time Feedback & People Analytics (B)
Tony Petrucci; Michael RiveraCaso IVEY-9B20C019-ELiderazgo y Dirección de personasSupplement for product 9B20C018.Desde 5,74 €
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The Ford Fiesta, Teaching Note
Deighton, John; Kornfeld, LeoraNota del Instructor HBS-513092-EMarketingTeaching Note for 511117.Desde 0,00 €
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Sony and the JK Wedding Dance, Teaching Note
Deighton, John; Kornfeld, LeoraNota del Instructor HBS-511071-EMarketingTeaching Note for 510064.Desde 0,00 €
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Groupon for Local Businesses
Teixeira, Thales S.; Kornfeld, LeoraCaso HBS-514047-EMarketingLocal businesses' experiences with using Groupon to promote themselves ran the gamut of roaring success to absolute failure. Why is there such a large range in outcomes for firms that used daily deal sites such as Groupon? This case examines the effectiveness of online daily deal sites from the point of view of local businesses.Desde 8,20 €
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Bluefin Labs: The Acquisition by Twitter, Teaching Note
Deighton, John; Kornfeld, LeoraNota del Instructor HBS-513094-EMarketingTeaching Note for 513091. What is the value of Bluefin Labs's social listening data to Twitter? Acquired by Twitter in 2013, Bluefin had built a system that gathered millions of online comments in an effort to develop new metrics for TV programs and brand advertising. With data from Twitter and other social sites, expressions, not just impressions, could now be aggregated, measured, and used to calibrate brand performance and to sell media time. ...Desde 0,00 €
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Temple Health System: Real-Time Feedback & People Analytics (A)
Tony Petrucci; Michael RiveraCaso IVEY-9B20C018-ELiderazgo y Dirección de personasIn 2017, Dr. Gordon Morewood, chair of anesthesiology at Temple University Health System (Temple Health) in Philadelphia, Pennsylvania, faced a rapidly changing health care environment. Responsible for training anesthesiology residents and for all anesthesiology patient care across Temple Health’s system, Morewood faced rising expectations for improving patient outcomes, patient satisfaction, and financial performance. Communication in health car...Desde 8,20 €