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Coca-Cola Company (A): The Rise and Fall of M. Douglas Ivester (Abridged)
Watkins, Michael D.; Knoop, Carin-Isabel; Reavis, CateCaso HBS-808074-EThis is a shortened version of The Coca-Cola Company (A): The Rise and Fall of M. Douglas Ivester, HBS case #9-800-355. It eliminates some background detail and the financial data and exhibits. As with the original case, it chronicles the appointment of Douglas Ivester as CEO of Coca-Cola and the missteps that led to his dismissal.Desde 8,20 €
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Caja España: Dirigiendo las Sucursales para Vender (A)
Martinez-Jerez, F. Asis; De Albornoz, Rosario M.Caso HBS-105S06Contabilidad y controlJuan Luis Rojas, gerente de planificación comercial de un (caja de ahorros) Caja de Ahorros, se enfrenta al reto de motivar a las ramas de vender hipotecas y reflexiona más a largo plazo si los precios de transferencia uso para lograr su objetivo.Desde 8,20 €
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Hala Madrid: Managing Real Madrid Club de Futbol, the Team of the Century
Martinez-Jerez, F. Asis; De Albornoz, Rosario M.Caso HBS-105013-EContabilidad y controlFlorentino Perez, the president of Real Madrid, a leading European soccer team, is preparing for a press conference in which he will be asked about his plans for the coming season. Economic success and some sports mishaps during the prior season represent the scenario in which planning decisions are made.Desde 8,20 €
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Hala Madrid: Dirigiendo el Club de fútbol Real Madrid, el equipo del siglo
Martinez-Jerez, F. Asis; De Albornoz, Rosario M.Caso HBS-107S21Contabilidad y controlFlorentino Pérez, el presidente del Real Madrid, un equipo líder en el fútbol europeo, se está preparando para una conferencia de prensa en la que se le preguntará sobre sus planes para la próxima temporada. El éxito económico y algunos percances deportivas durante la temporada previa representan el escenario en el que se toman las decisiones de planificación.Desde 8,20 €
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Caja España: Dirigiendo las Sucursales para Vender (B)
Martinez-Jerez, F. Asis; De Albornoz, Rosario M.Caso HBS-105S07Contabilidad y controlComplementa el caso (A).Desde 5,74 €
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Novartis Pharma: Modelo de la Unidad de Negocio
Datar, Srikant M.; Knoop, Carin-Isabel; Reavis, CateCaso HBS-110S30Contabilidad y controlEn junio de 2000, Novartis reorganizó su negocio farmacéutico para formar unidades de negocio globales en oncología, trasplante, oftalmología, y madurar productos. Los productos de cuidado primario restantes continuaron siendo administrado dentro de las funciones globales (por ejemplo, I + D y comercialización). La nueva organización creó una estructura de matriz y las nuevas funciones y responsabilidades de los jefes de las funciones de negocio,...Desde 8,20 €
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Implementing the Denver International Airport Baggage-Handling System (Spanish version)
Applegate, Lynda M.; Montealegre, Ramiro; Knoop, Carin-IsabelCaso HBS-303S32Dirección estratégicaDescribes the negotiations between the City of Denver officials, airlines, consulting companies, and BAE for the construction of a backup baggage system to enable the Denver International Airport (DIA) to open. When DIA finally opens in February 1995, 16 months behind schedule, it has three separate baggage-handling systems instead of a single state-of-the-art, integrated baggage-handling system.Desde 8,20 €
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The Center for Creative Leadership
Garvin, David A.; Datar, Srikant M.; Knoop, Carin-IsabelCaso HBS-308013-EThe Center for Creative Leadership (CCL) was founded in 1970 on the notion that leadership was not innate but could be learned. CCL evolved into one of the world's top leadership development organizations, involved in both research and program design and delivery. This case explores CCL's approach to leadership and management education for executives and presents some of the challenges the CCL faces as many different types of leadership developme...Desde 8,20 €
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Stanford Graduate School of Business
Garvin, David A.; Datar, Srikant M.; Knoop, Carin-IsabelCaso HBS-308010-EIn fall 2007, Stanford Graduate School of Business (GSB) adopted a new curriculum that it heralded as a "revolutionary change in management education." The new approach aimed at increasing the level and quality of student academic engagement. This case describes the concept and described its implementation and early challenges.Desde 8,20 €
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Harvard Business School
Garvin, David A.; Datar, Srikant M.; Knoop, Carin-IsabelCaso HBS-308012-ELiderazgo y Dirección de personasIn 2008 the Boston-based Harvard Business School would turn 100. As the centennial year began, the HBS community and leadership were reflecting on how the School might fulfill its mission to "develop business leaders who make a difference in the world" in the next century. This case focuses on the school's commitment to general management education and its implementation in an increasingly globalized business world.Desde 8,20 €