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Coca-Cola Company (A): The Rise and Fall of M. Douglas Ivester (Abridged)
Watkins, Michael D.; Knoop, Carin-Isabel; Reavis, CateCaso HBS-808074-EThis is a shortened version of The Coca-Cola Company (A): The Rise and Fall of M. Douglas Ivester, HBS case #9-800-355. It eliminates some background detail and the financial data and exhibits. As with the original case, it chronicles the appointment of Douglas Ivester as CEO of Coca-Cola and the missteps that led to his dismissal.Desde 8,20 €
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Route 11 Potato Chips - Teaching Note
Wilcox, Ronald T.Nota del Instructor DARDEN-M-0810TN-EMarketingTeaching note for product M-0810Desde 0,00 €
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Green Ox - Teaching Note
Moore, Marian Chapman; Wilcox, Ronald T.; Henderson, GeraldineNota del Instructor DARDEN-M-0722TN-EMarketingTeaching note for product M-0722Desde 0,00 €
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SmartOps Corporation: Forging Smart Alliances? - Teaching Note
Wilcox, Ronald T.Nota del Instructor DARDEN-M-0797TN-EMarketingTeaching note for product M-0797Desde 0,00 €
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Portland Trail Blazers - Teaching Note
Wilcox, Ronald T.Nota del Instructor DARDEN-M-0773TN-EMarketingTeaching note for product M-0773Desde 0,00 €
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Retail Relay (A) - Teaching Note
Wilcox, Ronald T.Nota del Instructor DARDEN-M-0784TN-EMarketingTeaching note for product M-0784Desde 0,00 €
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Parsons Brinckerhoff: The Second Avenue Subway (A) - Teaching Note
Wilcox, Ronald T.Nota del Instructor DARDEN-M-0793TN-EMarketingTeaching note for product M-0793Desde 0,00 €
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Philips: Developing a Marketing Strategy for LED Bulbs - Teaching note
Wilcox, Ronald T.; Yemen, Gerry;Nota del Instructor DARDEN-M-1033TN-EMarketingTeaching note for product M-1033Desde 0,00 €
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Portland Trail Blazers
Wilcox, Ronald T.Caso DARDEN-M-0773-EMarketingDesigned to teach conjoint analysis, this case challenges students to make tactical decisions based on marketing research. It should be paired with the technical note "A Practical Guide to Conjoint Analysis" (UVA-M-0675) and that note's accompanying supplemental PowerPoint file (UVA-M-0675TNP). A National Basketball Association franchise is struggling to increase attendance. It contracts a marketing research firm to conduct a conjoint analysis fo...Desde 8,20 €
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66°North: Made for Life - Teaching note
Wilcox, Ronald T.Nota del Instructor DARDEN-M-1017TN-EMarketingTeaching note for product M-1017Desde 0,00 €