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Coca-Cola Company (A): The Rise and Fall of M. Douglas Ivester (Abridged)
Watkins, Michael D.; Knoop, Carin-Isabel; Reavis, CateCaso HBS-808074-EThis is a shortened version of The Coca-Cola Company (A): The Rise and Fall of M. Douglas Ivester, HBS case #9-800-355. It eliminates some background detail and the financial data and exhibits. As with the original case, it chronicles the appointment of Douglas Ivester as CEO of Coca-Cola and the missteps that led to his dismissal.Desde 8,20 €
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AVA.ph: Growing a Filipino E-Commerce Company
Kerr, William R.; Motte-Munoz, HenryCaso HBS-813188-EIniciativa emprendedoraAVA is a three-year old e-commerce company in the Philippines. From its early start mimicking the Gilt Groupe concept of online flash sales, the company has grown into a broader e-commerce platform for local fashion commerce. Oliver Segovia needs to evaluate where AVA should go next and answer some complicated personal questions. The case considers issues related to e-commerce platforms, diaspora-based international exchanges, business location c...Desde 8,20 €
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AVA.ph: Growing a Filipino E-Commerce Company, Teaching Note
Kerr, William R.; Rossano, PenelopeNota del Instructor HBS-814122-EIniciativa emprendedoraTeaching note for case 813188.Desde 0,00 €
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Entrepreneurship Reading: Leading Breakthrough Innovation in Established Companies, Teaching Note
Applegate, Lynda M.; Kerr, William R.Nota del Instructor HBS-5273-EIniciativa emprendedoraTeaching note for product 5272.Desde 0,00 €
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Managing the Future of Work
Kerr, William R.; Ciechanover, Allison M.; Huizinga, JeffCaso HBS-818128-EDesde 8,20 €
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Pitching Business Opportunities
Applegate, Lynda M.; Kerr, William R.; Brownell, AlexisCaso HBS-811086-EIniciativa emprendedoraThis note can be used to develop a business plan pitch for a new venture.Desde 8,20 €
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Internet Securities, Inc.: Path to Sustainability
Applegate, Lynda M.; Kerr, William R.; Johnson, RyanCaso HBS-811098-EIniciativa emprendedoraFounded in 1994 when the Internet was still a "toy for techies," the case is set in 1998 when Internet IPOs were red-hot. Internet Securities provides hard-to-find financial, business, economic, and political information on emerging markets. Information from over 600 information suppliers in more than 25 emerging markets (e.g., China, Russia, Poland, Venezuela, Argentina, Chile, Turkey) is provided to over 650 institutional clients, including J.P...Desde 8,20 €
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Starbucks and Conservation International (Spanish version)
Austin, James E.; Reavis, CateCaso HBS-309S01Ética empresarial y Responsabilidad Social CorporativaThis case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details. Starbucks, the world's leading specialty coffee company, developed a strategic alliance with Conservation International, a major international environmental nonprofit organization. The purpose of the alliance was to promote cof...Desde 8,20 €
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Home Essentials: Building a Global Service Business with Local Operations
Applegate, Lynda M.; Kerr, William R.; Lane, DavidCaso HBS-811078-EIniciativa emprendedoraChris Exline founded Home Essentials, a furniture rental business targeted toward expatriates, in Singapore but rapidly moved the base of operations to Hong Kong. The company was highly successful in Singapore and Hong Kong and then pursued rapid global expansion. Lacking frameworks for deciding upon countries to enter and services to deliver in each country, Exline used gut instinct. Lacking control systems and information, he failed to identify...Desde 8,20 €
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ReSource Pro
Applegate, Lynda M.; Kerr, William R.; Koll, Elisabeth; Lane, DavidCaso HBS-812031-EIniciativa emprendedoraMatt Bruno, founder and general manager of ReSource Pro, left his job working for a New York City-based insurance program shortly after the World Trade Center bombing and arrived in China. Initially he planned to teach English, but soon the entrepreneurial spirit of the country caused him to begin exploring opportunities. He returned to New York and talked his former boss into allowing him to start a back-office services firm for their insurance ...Desde 8,20 €