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Coca-Cola Company (A): The Rise and Fall of M. Douglas Ivester (Abridged)
Watkins, Michael D.; Knoop, Carin-Isabel; Reavis, CateCaso HBS-808074-EThis is a shortened version of The Coca-Cola Company (A): The Rise and Fall of M. Douglas Ivester, HBS case #9-800-355. It eliminates some background detail and the financial data and exhibits. As with the original case, it chronicles the appointment of Douglas Ivester as CEO of Coca-Cola and the missteps that led to his dismissal.Desde 8,20 €
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PLBsearch: Growing with LinkedIn - Teaching Note
Murray, MeghanNota del Instructor DARDEN-M-0858TN-EMarketingTeaching note for product M-0858Desde 0,00 €
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Hamilton Won More Than Twitter - Teaching Note
Murray, MeghanNota del Instructor DARDEN-M-0912TN-EMarketingTeaching note for product M-0912Desde 0,00 €
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Starbucks's Loyalty Reigns - Teaching Note
Murray, MeghanNota del Instructor DARDEN-M-0903TN-EMarketingTeaching note for product M-0903Desde 0,00 €
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Pregnancy Pack: Branding with AdWords - Teaching Note
Murray, MeghanNota del Instructor DARDEN-M-0875TN-EMarketingTeaching note for product M-0875Desde 0,00 €
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Under Armour’s Willful Digital Moves - Teaching Note
Murray, Meghan; Saghian, MinaNota del Instructor DARDEN-M-0910TN-EMarketingTeaching note for product M-0910Desde 0,00 €
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nibblr: Subscription Snacking in a Digital Market - Teaching Note
Murray, MeghanNota del Instructor DARDEN-M-0874TN-EMarketingTeaching note for product M-0874Desde 0,00 €
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MilkMade Ice Cream: Running A Successful Crowdfunding Campaign - Teaching Note
Murray, MeghanNota del Instructor DARDEN-M-0880TN-EMarketingTeaching note for product M-0880Desde 0,00 €
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vineyard vines and The Brotherhood of the Traveling Pants - Teaching Note
Murray, Meghan; Loftus, Matthew; Dunklin, I.S.Nota del Instructor DARDEN-M-0909TN-EMarketingTeaching note for product M-0909Desde 0,00 €
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Pregnancy Pack: Branding with AdWords
Murray, Meghan; Guinee, Meghan; Weinman, EmilyCaso DARDEN-M-0875-EMarketingAfter identifying a need in the market for a simpler way to manage prenatal nutrition, three Darden classmates develop an idea for a subscription e-commerce business that provides a monthly box of nutritionist-approved prenatal snacks, recipes, personal care products, and information for expectant mothers. To determine the best name for their product, the women run Google AdWords campaigns and choose the one that performed best. But was this the ...Desde 8,20 €