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Online Marketing at Big Skinny, Teaching Note
Edelman, Benjamin; Kominers, Scott DukeNota del Instructor HBS-911034-ETecnologías de la informaciónTeaching Note for 911033.Desde 0,00 €
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Life Esidimeni: Life Esidimeni: A Fatally Flawed Health Care DeInstitutionalization Process - Teaching Note
Hayley Pearson; Natalie van der Veen; Lulama MakhubelaNota del Instructor IVEY-8B20M098-EDirección estratégicaTeaching note for product 9B20M098.Desde 0,00 €
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Life Esidimeni: A Fatally Flawed Health Care DeInstitutionalization Process
Hayley Pearson; Natalie van der Veen; Lulama MakhubelaCaso IVEY-9B20M098-EDirección estratégicaIn 2015, the Department of Health for the province of Gauteng, South Africa, deinstitutionalized patients in need of long term health care in an effort to reduce costs. The residents were moved from an established health care facility experienced with proDesde 8,20 €
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Online Marketing at Big Skinny (Spanish version)
Edelman, Benjamin; Kominers, Scott DukeCaso HBS-916S07Tecnologías de la informacióndisplay ads, algorithmic search, sponsored search, social media, interactive content, online distributors, and A/B testing. It provides concise introductions to the key features of each technology, and asks which forms of online marketing the company should prioritize in the future. Also discusses similarities and differences between online and offline marketing, as well as issues of marketing campaign evaluation.Desde 8,20 €