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ITC Hotels: Is Responsible Luxury Sustainable
Malay Krishna; Pooja MhapsekarCaso IVEY-9B20M161-EDirección estratégicaIn 2018, ITC Hotels, a chain of luxury hotels based in India, achieved a distinct positioning with its branding, “ITC Hotels: Responsible Luxury.” The company intended to communicate its image of being environmentally sustainable, responsible to the localDesde 8,20 €
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ITC Hotels: Is Responsible Luxury Sustainable - Teaching Note
Malay Krishna; Pooja MhapsekarNota del Instructor IVEY-8B20M161-EDirección estratégicaTeaching note for product 9B20M161.Desde 0,00 €
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Zoom Video Communications: Flash in the Pandemic or Enduring Success? - Teaching Note
Malay Krishna; Gursimran GambhirNota del Instructor IVEY-W24951-EDirección estratégicaTeaching note for product W24950.Desde 0,00 €
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Zenoti: Strengthen the Core or Stretch for Growth?
Malay Krishna; Karan Darshan ShahCaso IVEY-W27839-EDirección estratégica, Tecnologías de la informaciónZenoti was a software-as-a-service (SaaS) unicorn based out of Bellevue, Washington. Zenoti’s SaaS was focused on back-office resource allocation and enabling multi-location spas and salons to digitize the consumer experience. After the latest round of funding, Zenoti’s chief executive officer, Sudheer Koneru, was keen to invest in artificial intelligence and other cutting-edge technologies to deliver an Uber-like experience to consumers. Other o...Desde 8,20 €
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Zoom Video Communications: Flash in the Pandemic or Enduring Success?
Malay Krishna; Gursimran GambhirCaso IVEY-W24950-EDirección estratégicaZoom, a popular video conferencing service based out of San Jose, California was built from scratch to be a business-segment focused, easy-to-use video conferencing service. The program was created by Zoom Video Communications Inc., which was founded by Eric Yuan in 2012. After the outbreak of the COVID-19 pandemic in March 2020, the video conference market grew rapidly. Despite competing against much larger competitors, such as Microsoft Teams, ...Desde 8,20 €