Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
Anjelo's Confectionaries: A Product Without a Place - Teaching Note
Joji AlexNota del Instructor IVEY-8B20M037-EDirección estratégicaTeaching note for product 9B20M037.Desde 0,00 €
-
Serum Institute of India: Delivering COVID-19 Vaccines - Teaching Note
Sourabh Bhattacharya; Kalyan C. Chejarla; Romina Mathew; Ayush Gupta; Vishrut AnandNota del Instructor IVEY-W27137-EDirección estratégica, Servicios y operacionesTeaching note for product W27136.Desde 0,00 €
-
Anjelo's Confectionaries: A Product Without a Place
Joji AlexCaso IVEY-9B20M037-EDirección estratégicaIn 2019, the founder of Anjelo’s Confectionaries, a commercial bakery in India, faced two difficult situations. The founder had created the Juicy Cakes brand to represent the company’s standard cakes, differentiating the product from the bakery’s specialty cakes and ice cream cakes; however, the Juicy Cakes name had limited exposure and lacked mass recall for consumers, as a result of poor distribution and reach. The second challenge was the unus...Desde 8,20 €
-
Rain Industries Limited: Responding to Global Supply Chain Shifts
Kalyan C. Chejarla; Sourabh Bhattacharya; Vinay Kalakbandi; Shantanu BagchiCaso IVEY-W25341-EServicios y operacionesRain Industries Limited (Rain), through its wholly owned subsidiary Rain Carbon Inc., produced upcycled carbon products from the by-products of steel and petroleum and other industries. The demand- and supply-driven shifts and various sustainability initiatives by industries both downstream and upstream in Rain’s existing supply chain could prove to be disruptive, requiring strategizing and future-proofing. When the Government of India’s Ministry...Desde 8,20 €