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Carmela, S.A.
Brennecke, T.; Leggett, Brian O'ConnorCaso L-5Conocimiento y comunicaciónDesde 8,20 €
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Persuasive Presentations
Leggett, Brian O'ConnorNota técnica LN-14-EConocimiento y comunicaciónDesde 8,20 €
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Carmela, S.A.
Brennecke, T.; Leggett, Brian O'ConnorCaso L-5-EConocimiento y comunicaciónThis case concerns the communication problems and the language issues involved in the take-over of a profit making Spanish firm in the Barcelona area by a German multinational corporation.Desde 8,20 €
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Logos: The Art of Arguing for Consent
Leggett, Brian O'ConnorNota técnica DPON-6-ELiderazgo y Dirección de personasAristotel distinguished three modes of persuasion, "the first depends on the personal character of the (ethos); the second on putting the audience into a fit state of mind (pathos); the third on the proof, or apparent proof, provided by the of the speech itself". This note discusses the third of these: logos or the art of argumentation.Desde 8,20 €
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Serum Institute of India: Delivering COVID-19 Vaccines - Teaching Note
Sourabh Bhattacharya; Kalyan C. Chejarla; Romina Mathew; Ayush Gupta; Vishrut AnandNota del Instructor IVEY-W27137-EDirección estratégica, Servicios y operacionesTeaching note for product W27136.Desde 0,00 €
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The Languages of Influence
Leggett, Brian O'ConnorNota técnica DPON-58-EConocimiento y comunicaciónUnderstanding other peoples' languages will give us an enormous advantage, as it will help us to know what language to use, and how they feel, and what they need most. It will help us to empathize with them. It will help us to speak to them and understand their replies. We all speak, according to William Isaacs, an MIT researcher and author, a combination of three different languages: the language of "feeling," "meaning" and "action" (or "power")...Desde 8,20 €
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Rain Industries Limited: Responding to Global Supply Chain Shifts
Kalyan C. Chejarla; Sourabh Bhattacharya; Vinay Kalakbandi; Shantanu BagchiCaso IVEY-W25341-EServicios y operacionesRain Industries Limited (Rain), through its wholly owned subsidiary Rain Carbon Inc., produced upcycled carbon products from the by-products of steel and petroleum and other industries. The demand- and supply-driven shifts and various sustainability initiatives by industries both downstream and upstream in Rain’s existing supply chain could prove to be disruptive, requiring strategizing and future-proofing. When the Government of India’s Ministry...Desde 8,20 €