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Pinnacle Mutual Life Insurance Co. (Spanish Version)
Bruns, William J., Jr.; Hansen, Karen E.Caso HBS-111S24Contabilidad y controlPinnacle mutuo es una de las mayores compañías de seguros de vida mutua en el mundo. Ofreciendo una gama completa de servicios financieros, que compite con un amplio grupo de proveedores de servicios financieros. En un esfuerzo por competir con mayor eficacia, Pinnacle adoptó la contabilidad GAAP y centros de beneficios establecidos en 1985. El caso contiene una descripción de los procesos utilizados para crear centros de beneficio y algunos de l...Desde 8,20 €
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Why Satisfaction Surveys Fail
Reichheld, FredCapítulo de Libro HBS-8177BC-EDirección estratégicaThis chapter looks at why you cannot build an effective customer-feedback system based on the shaky foundation of current satisfaction-survey methods and practices. This chapter was originally published as Chapter 5 of "The Ultimate Question: Driving Good Profits and True Growth."Desde 8,20 €
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Survey Masters LLC (B)
Bruns, William J., Jr.; Eynan, Amit; Krumwiede, KipCaso HBS-916407-EContabilidad y controlSupplement to "Survey Masters LLC (A)" 107061.Desde 5,74 €
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Hallstead Jewelers, Teaching Note
Bruns, William J., Jr.Nota del Instructor HBS-107069-EFinanzasTeaching note to (107-060).Desde 0,00 €
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Design Winning Customer Strategies
Reichheld, FredCapítulo de Libro HBS-8173BC-EDirección estratégicaMeasuring customers' feelings about your organization alone isn't sufficient. Just as you plan how to raise your profits, you must plan how to increase the number of customers who will act as promoters for your organization rather than detractors. This chapter examines how companies have designed winning customer strategies. This chapter was originally published as Chapter 7 of "The Ultimate Question: Driving Good Profits and True Growth."Desde 8,20 €
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Survey Masters LLC, Teaching Note
Bruns, William J., Jr.; Langevin, RachaelNota del Instructor HBS-907419-EContabilidad y controlTeaching note to (107-061).Desde 0,00 €
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Danshui Plant No. 2, Teaching Note
Bruns, William J., Jr.; Hertenstein, Julie H.; Liu, KelvinNota del Instructor HBS-913526-EContabilidad y controlTeaching Note for Product #913525Desde 0,00 €
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Bad Profits, Good Profits, and the Ultimate Question
Reichheld, FredCapítulo de Libro HBS-8185BC-EDirección estratégicaBad profits choke off a company's best opportunities for true growth, they endanger its reputation, and alienate customers and demoralize employees. This chapter shows companies how to tell the difference between good and bad profits and asks the ultimate question that will determine the future of your business. This chapter was originally published as Chapter 1 of "The Ultimate Question: Driving Good Profits and True Growth."Desde 8,20 €
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Depreciation at Delta Air Lines: The "Fresh Start", Teaching Note
Bruns, William J., Jr.Nota del Instructor HBS-4016-EContabilidad y controlTeaching Note to 4013Desde 0,00 €
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The Enterprise Story--Measuring What Matters
Reichheld, FredCapítulo de Libro HBS-8179BC-EDirección estratégicaThis chapter looks at the case of Enterprise Rent-A-Car, examining the company's quest to tie measurement into action and to increase the number of customer promoters and reduce the number of detractors to improve the overall business. This chapter was originally published as Chapter 4 of "The Ultimate Question: Driving Good Profits and True Growth."Desde 8,20 €