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Formula E Championship Racing (A)
Higgins, Robert F.; Weber, JamesCaso HBS-819011-EIniciativa emprendedoraFormula E founder and CEO Alejandro Aga obtained the rights to develop a new electric car racing series from the F d ration Internationale de l'Automobile (FIA). Agag needed to develop the series from scratch-developing a race car, finding teams willing to race, cities willing to host races, and sponsors, media partners, and investors willing to fund the series. The first race was one year away. How should Agag go about developing this new seri...Desde 8,20 €
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Formula E Championship Racing (A) and (B), Teaching Note
Higgins, Robert F.; Weber, JamesNota del Instructor HBS-819101-EIniciativa emprendedoraTeaching note for cases 819011 and 819012.Desde 0,00 €
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Merrill Lynch: Opción Integrada (abreviado)
McFarlan, F. Warren; Weber, JamesCaso HBS-304S26MarketingMerrill Lynch, una firma de corretaje de servicio completo con $ 1,5 billones en activos de clientes, está siendo atacada por tanto de descuento y las firmas de corretaje electrónico. Responde con Integrado Choice, una suite de productos diseñados para clientes de captura, desde el do-it-yourself inversor que no quieren usar un intermediario para los clientes que quieren confiar plenamente en un corredor. La estrategia es de alto riesgo y requier...Desde 8,20 €
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The National Hockey League
Higgins, Robert F.; Masko, John; Weber, JamesCaso HBS-819036-EDirección estratégicaIn 2015, National Hockey League (NHL) commissioner Gary Bettman was weighing two major decisions: whether to expand the league to a new city, and whether to conclude a digital media rights deal with Major League Baseball Advanced Media (MLBAM). Expansion required a careful balance between the needs of existing teams, and of parallel fan bases in the U.S. and Canada. Between two candidate expansion cities, Las Vegas, NV and Quebec, QC, Bettman wou...Desde 8,20 €
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Formula E Championship Racing (B)
Higgins, Robert F.; Ma, Susie L.; Weber, JamesCaso HBS-819012-EIniciativa emprendedoraFormula E's season three is nearly complete. CEO Alejandro Agag needs to examine his business model to ensure the racing series is positioned to grow sustainable in the years to come.Desde 5,74 €
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Apple Inc.: The Second Green Bond
Lipson, Marc L.; O'Brien, RobbyCaso DARDEN-F-2022-EFinanzasLisa Jackson, vice president of Environment, Policy and Social Initiatives at Apple Inc. (Apple) and, previously, the first African American administrator of the Environmental Protection Agency, was preparing for questions that might arise in relation to Apple's upcoming 10-year $1 billion green bond issue, Apple's second such offering. The case explores the economics of bond pricing in general, and green bonds in particular, by describing the re...Desde 8,20 €
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Harley-Davidson, Inc.: The Reverse Yankee Bond Issue
Lipson, Marc L.; O'Brien, RobbyCaso DARDEN-F-2046-EFinanzasHarley-Davidson Inc. (Harley-Davidson), the storied maker of iconic American motorcycles, was on the cusp of issuing its first bond not denominated in US or Canadian dollars—a so-called Reverse Yankee bond issue denominated in euros. Macroeconomic factors suggested that a euro issue could take advantage of the extremely low real rates of return in European markets that resulted from government monetary policies and a weak economy. On the other ha...Desde 8,20 €