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Broadband and Video Games: Playing and Winning Together
Bradley, Stephen P.; Bartlett, NancyCaso HBS-708440-EDirección estratégicaThis note examines the relationship between video gaming devices (console, handhelds, mobile and PC) and gaming software development. The impact of broadband, wireless technologies and other innovations are also presented.Desde 8,20 €
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Welcome to a Wireless World
Bradley, Stephen P.; Bartlett, NancyCaso HBS-709445-EDirección estratégicaWireless technologies and mobile devices have played crucial roles in the evolution of the digital ecosystem. This note looks at cell phones, smartphones, mobile technologies and popular applications noting companies that are positioned to capture the value engendered by them.Desde 8,20 €
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Book Publishing in 2010
Bradley, Stephen P.; Bartlett, NancyCaso HBS-711419-EDirección estratégicaLegacy book publishers wrangled with ebook retailers over royalty rates, release strategy, and distribution rights as customer demand for cheaper ebooks eroded publishers' profitable print formats. E-readers like Kindle, as well as Apple's iPad that invigorated the digital book market is discussed. Also includes a general overview of book publishing including the K-12 and College market.Desde 8,20 €
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Television Competes for a Digital Audience
Bradley, Stephen P.; Bartlett, NancyCaso HBS-710476-EDirección estratégicaIn the face of major disruption in the industry television networks have sought new revenue sources, implemented cost-cutting measures and strategized on ways to monetize online access to content. Programming changes, new advertising strategies, and deals via online distribution platforms are presented as means to capture the value of online video consumption.Desde 8,20 €
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Social Networks: The Portals of Web 2.0
Bradley, Stephen P.; Bartlett, NancyCaso HBS-708488-ETecnologías de la informaciónSocial networks have evolved into influential, compelling and persuasive systems, the portals of Web 2.0 and one of the most powerful media phenomena in 2008. This note provides a brief background and description of various social network sites including MySpace, Facebook, and YouTube. We also discuss recent trends and strategies stemming from the social network phenomena including widgets and online advertising.Desde 8,20 €
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Everyone and Everything is Online
Bradley, Stephen P.; Bartlett, NancyCaso HBS-711494-EDirección estratégicaThe twenty-first century digital world enabled mobile, empowered, content-hungry individuals to capture the value of enabling technologies and applications to manage, create, share, and influence content across the creation and delivery spectrum. Users were online in record numbers, spending a greater percentage of their time, and conducting more and more activities including communications, learning, entertainment, and social interaction. Digita...Desde 8,20 €
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La industria farmacéutica: los desafíos del nuevo siglo
Bradley, Stephen P.; Weber, JamesCaso HBS-704S16Dirección estratégicaProporciona una visión general de las numerosas fuerzas internas y externas que fueron impulsando el cambio en la industria farmacéutica mundial en el año 2003. Estas fuerzas - incluyendo presiones a la baja de los precios, las presiones políticas y sociales, el aumento de los costes de desarrollo, nuevas tecnologías, competidores nuevos y diferentes, la consolidación y las amenazas a sus modelos de negocio básicos - estaban cambiando la forma en...Desde 8,20 €
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News in the Digital World: Who Pays
Bradley, Stephen P.; Bartlett, NancyCaso HBS-710456-EDirección estratégicaModels to monetizing news in the digital landscape which is real-time, searchable, sharable, multi-sourced, anytime, any screen were emerging in 2010. Could content creators get people to pay for what they watched, read, listened to, and shared online? Were news aggregators riding on the backs of the new content generators? Or were they providing a new stream of audience directly to new sites which needed to create innovative models to monetize t...Desde 8,20 €
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Pfizer's Centers for Therapeutic Innovation (CTI)
Pisano, Gary P.; Weber, James; Szydlowski, KaitlynCaso HBS-615024-EServicios y operacionesIn 2010, Pfizer established four small research units in New York, Boston, San Francisco, and San Diego located close to several premier Academic Medical Centers (AMCs), or hospitals with adjoining medical schools. The goal of these units was to redesign collaboration with Pfizer and academic medical researchers with the purpose of developing new, innovative drugs candidates for testing in patients. Project teams consisted of Pfizer scientists an...Desde 8,20 €
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Dogs of the Dow
Baker, Malcolm P.; Hanson, Samuel G.; Weber, JamesCaso HBS-215020-EFinanzasThis case describes the Dogs of the Dow investment strategy, value investing, and using dividend yields as a means to determine intrinsic value. It also describes exchange traded notes and a particular exchange traded note, known as the Dogs of the Dow, which tracks the performance of the 10 highest yielding stocks of the 30 stocks that make up the Dow Jones Industrial Average (DJIA). The case provides share price data, dividend data, and financi...Desde 8,20 €