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La industria farmacéutica: los desafíos del nuevo siglo
Bradley, Stephen P.; Weber, JamesCaso HBS-704S16Dirección estratégicaProporciona una visión general de las numerosas fuerzas internas y externas que fueron impulsando el cambio en la industria farmacéutica mundial en el año 2003. Estas fuerzas - incluyendo presiones a la baja de los precios, las presiones políticas y sociales, el aumento de los costes de desarrollo, nuevas tecnologías, competidores nuevos y diferentes, la consolidación y las amenazas a sus modelos de negocio básicos - estaban cambiando la forma en...Desde 8,20 €
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Predicting Your Competitor's Reaction (Spanish version)
Coyne, Kevin P.; Horn, JohnArtículo HBS-R0904HDirección estratégicaWill the competitor react at all? Few strategic planners consider the possibility that a rival may not respond to a company's competitive move. Yet 17% of the companies surveyed by the authors did not react to a rival's major initiative. Some competitors may not detect a company's move, while others may not feel threatened by it or may simply be unable to coordinate a timely response. What options will the competitor actively consider? Most comp...Desde 8,20 €
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Predicting Your Competitor's Reaction
Coyne, Kevin P.; Horn, JohnArtículo HBS-R0904H-EDirección estratégicaThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. Understanding how competitors will respond to your actions should be a critical component of decision making. Few companies, however, incorporate such insights into their strategic decisions, in large part because most methods for obtaining them are complex and unr...Desde 8,20 €
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Surviving Your New CEO
Coyne, Kevin P.; Coyne, Edward J.Artículo HBS-R0705C-ELiderazgo y Dirección de personasThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. Almost 50% of the largest American firms will have a new CEO within the next four years; your company could very well be next. Senior executives know that a CEO transition means they're in for a round of firings, organizational reshuffles, and other unwelcome caree...Desde 8,20 €
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Cómo sobrevivir a su nuevo CEO
Coyne, Kevin P.; Coyne, Edward J.Artículo HBS-R0705CLiderazgo y Dirección de personasEste artículo incluye una vista previa de una página que resume rápidamente las ideas clave y proporciona una visión general de cómo los conceptos funcionan en la práctica, junto con sugerencias para la lectura adicional. Casi el 50% de las mayores empresas estadounidenses tendrá un nuevo director general en los próximos cuatro años; su empresa podría muy bien ser el siguiente. Los altos ejecutivos saben que una transición CEO significa que están...Desde 8,20 €
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Pfizer's Centers for Therapeutic Innovation (CTI)
Pisano, Gary P.; Weber, James; Szydlowski, KaitlynCaso HBS-615024-EServicios y operacionesIn 2010, Pfizer established four small research units in New York, Boston, San Francisco, and San Diego located close to several premier Academic Medical Centers (AMCs), or hospitals with adjoining medical schools. The goal of these units was to redesign collaboration with Pfizer and academic medical researchers with the purpose of developing new, innovative drugs candidates for testing in patients. Project teams consisted of Pfizer scientists an...Desde 8,20 €
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Breakthrough Thinking from Inside the Box (Spanish version)
Coyne, Kevin P.; Clifford, Patricia Gorman; Dye, ReneeArtículo HBS-R0712EDirección estratégicaEach is something that adults loved as children and that was reproduced in an expensive form for grown-ups. Asking brainstorming participants to ponder how their childhood passions could be recast as adult offerings might generate some fabulous ideas for new products or services.Desde 8,20 €
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Dogs of the Dow
Baker, Malcolm P.; Hanson, Samuel G.; Weber, JamesCaso HBS-215020-EFinanzasThis case describes the Dogs of the Dow investment strategy, value investing, and using dividend yields as a means to determine intrinsic value. It also describes exchange traded notes and a particular exchange traded note, known as the Dogs of the Dow, which tracks the performance of the 10 highest yielding stocks of the 30 stocks that make up the Dow Jones Industrial Average (DJIA). The case provides share price data, dividend data, and financi...Desde 8,20 €
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Longbow Capital Partners
Baker, Malcolm P.; Hanson, Samuel G.; Weber, JamesCaso HBS-215026-EFinanzasLongbow Capital Partners is a value-oriented long/short hedge fund focused on stocks in the energy sector. In January 2011, Longbow invested in NiSource, a Fortune 500 company that owns a diverse portfolio of regulated energy businesses. In late 2014, Longbow was deciding whether or not to maintain its position in NiSource. To make this decision, students must perform a discounted dividend analysis to determine the fundamental value of NiSource's...Desde 8,20 €
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Breakthrough Thinking from Inside the Box
Coyne, Kevin P.; Clifford, Patricia Gorman; Dye, ReneeArtículo HBS-R0712E-EThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. Companies often begin their search for great ideas either by encouraging wild, outside-the-box thinking or by conducting quantitative analysis of existing market and financial data and customer opinions. Those approaches can produce middling ideas at best, say Coyn...Desde 8,20 €