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Target the Right Market, PowerPoint
Harvard Business ReviewCaso HBS-HPT009-EDirección estratégicaPowerPoint slides for Product Numbers: R1210K, R1210X, and R1210Z.Desde 8,20 €
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Should You Listen to the Customer, Debrief Slides
Harvard Business ReviewCaso HBS-HPT001-EMarketingSlide Supplement for Product Number: R1209X, R1209Z, and R1209LDesde 8,20 €
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Should a Female Director "Tone It Down", Teaching Note
Harvard Business ReviewNota del Instructor HBS-HTN008-ETeaching Note for Product Numbers: R1410K, R1410X, and R1410Z.Desde 0,00 €
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Second Thoughts About a Strategy Shift, Teaching Note
Harvard Business ReviewNota del Instructor HBS-HTN003-EDirección estratégicaTeaching Note for Product Numbers R1412K, R1412X, and R1412Z.Desde 0,00 €
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Can a Strong Culture be too Strong, Debrief Slides
Harvard Business ReviewCaso HBS-HPT005-ELiderazgo y Dirección de personasSlide supplement for product numbers R1401L, R1401X, and R1401Z.Desde 8,20 €
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Play It Safe at Home, or Take a Risk Abroad, Debrief Slides
Harvard Business ReviewCaso HBS-HPT010-EPowerPoint slides for Product Numbers: R1201P, R1201X, and R1201Z.Desde 8,20 €
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Can You Win Back Online Shoppers, Supplemental Material for Case Discussion
Harvard Business ReviewCaso HBS-HPT013-EPowerPoint slides for Product Numbers: R1509K, R1509X, and R1509Z.Desde 8,20 €
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What's Wrong with Executive Compensation?: A Roundtable Moderated by Charles Elson (Spanish version)
Harvard Business ReviewArtículo HBS-R0301ELiderazgo y Dirección de personasWhat's wrong with executive compensation, and what can we do about it? HBR and the University of Delaware's Center for Corporate Governance convened a roundtable of compensation experts last October on the university's campus in Newark, Delaware. The 12 panelists, from CEOs to investors, from the professionals who advise them to a chief justice who rules on their disputes, provided an extraordinary diversity of viewpoints. The panelists began by ...Desde 8,20 €
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The Surprising Power of Online Experiments (Spanish version)
Kohavi, Ron; Thomke, StefanArtículo HBS-R1705EServicios y operacionesAt Bing a small headline change an employee proposed was deemed a low priority and shelved for months until one engineer decided to do a quick online controlled experiment--an A/B test--to try it out. The test showed that the change increased revenue by an astonishing 12%. It ended up being the best revenue-generating idea Bing ever had, worth $100 million. That experience illustrates why it's critical to adopt an "experiment with everything" ap...Desde 8,20 €
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The Surprising Power of Online Experiments
Kohavi, Ron; Thomke, StefanArtículo HBS-R1705E-EServicios y operacionesIn the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At Bing a small headline change an employee proposed was deemed a low priority and shelved for months until one engineer decided to do a quick online controlled experiment--an A/B test--to try it out. The test showed that the change increased revenue by an astonishing 12%. It ended up being the best revenue-generating idea Bing ever had, worth $100...Desde 8,20 €