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Recruiting
Cappelli, Peter; Harvard Business Review; Holmes, Dane E.Artículo HBS-R1903B-ELiderazgo y Dirección de personasBusinesses have never done as much hiring as they do today and never done a worse job of it, says Peter Cappelli of Wharton in "Your Approach to Hiring Is All Wrong." Much of the process is outsourced to companies such as Randstad, Manpower, and Adecco, which in turn use subcontractors to scour LinkedIn and social media for potential candidates. When applications come--always electronically--software sifts through them for keywords that hiring ma...Desde 8,20 €
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The CEO 100, 2019 Edition
Harvard Business Review; Citrin, James M.; Hildebrand, Claudius A.; Stark, Robert J.; George, BillArtículo HBS-R1906B-EUnlike rankings that are based on subjective evaluations or short-term metrics, HBR's annual list of the best-performing CEOs in the world relies on objective performance measures over a chief executive's entire tenure--and these "career numbers" tend to hold steady. It's no surprise, then, that 65 of last year's CEOs reappear this year. They do so despite a change in our methodology: This year we weighted environmental, social, and governance (E...Desde 8,20 €
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A Novel Way to Boost Client Satisfaction
Harvard Business ReviewArtículo HBS-F1902A-EServicios y operacionesResearchers have learned to mine a unique set of data that serves as a slow-motion replay of how an organization and its people function: the company's e-mail. Although e-mail analysis has largely focused on internal communications, a new study uses it to examine how employees interact with clients. Researchers studied the e-mail behaviors of teams working with key client accounts at a global professional services firm. Each month during the stud...Desde 8,20 €
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The Loyalty Economy
Markey, Rob; McCarthy, Daniel M.; Fader, Peter S.; Brennan, Jack; Harvard Business ReviewArtículo HBS-R2001B-EDirección estratégicaLeaders recognize that they should manage their businesses to maximize the value of the customer base. But too often, earnings pressure results in cost-cutting measures that hurt customers. The lead feature, "Are You Undervaluing Your Customers?" explains that loyalty-leading companies operate differently. They create systems for measuring customer value and invest in the necessary enabling technology; they use design thinking methods to build cu...Desde 8,20 €
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A Manager's Guide to Augmented Reality
Porter, Michael E.; Heppelmann, James; Harvard Business Review; Jouret, Guido; Morse, GardinerArtículo HBS-R1706B-ETecnologías de la informaciónWhile the physical world is 3-D, most data is trapped on 2-D pages and screens. This gulf between the real and digital worlds limits our ability to exploit the volumes of information available to us. Augmented reality, a set of technologies that superimposes digital data and images on physical objects, is closing this gap. By putting information directly into the context in which we'll apply it, AR increases our ability to absorb and act on it. A...Desde 8,20 €
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Rent a bike (A-B-C) - Teaching Note
Fuhrmann T.; Liechtenstein, Heinrich; Johnson, RobNota del Instructor FT-63-EFinanzasNote prepared as an aid to instructors in the classroom use of cases F-770-E, F-771-E and F-772-E, Rent a bike (A), (B) and (C).Desde 0,00 €
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The Montague Family (B)
Batt, Robert; Liechtenstein, HeinrichCaso F-877-EIniciativa emprendedora, Innovación y cambio, Liderazgo y Dirección de personasSerena was woken up by her father's return from his morning jog. She looks younger than her age and, at 1.68 m tall, suffers from anorexia nervosa, with a threshold of 48 kg. She often feels heavy and ugly, doesn't want to eat, and walks to her internship at Vogue to burn calories. When his parents are away, David is likely to sleep until after midday. On this particular day, his afternoon is spent recovering from a hangover, going over his hazy ...Desde 5,74 €
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Cofinec: A Private Equity Acquisition in Central Europe - Teaching Note
Urban L.; Liechtenstein, HeinrichNota del Instructor FT-67-EFinanzasThis teaching note was made as an aid to the use of F-792-E in class.Desde 0,00 €
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Dr. Klaus Hommels: The Midasplayer Decision - Teaching Note
Mitchell, Jordan; Liechtenstein, HeinrichNota del Instructor FT-71-EFinanzasNote prepared as an aid to instructors in the classroom use of case F-806-E Dr. Klaus Hommels: The Midasplayer Decision.Desde 0,00 €
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Jointly
Kolarova, Lenka; Liechtenstein, HeinrichCaso F-910-EFinanzas, Iniciativa emprendedoraIt was spring 2012, and Vicente Dahl found himself in a difficult situation. One year earlier, after graduating from IESE Business School, he had decided to take the entrepreneurial career path and co-founded Jointly, a London-based e-commerce marketplace company. Although the business concept proved viable, he and his co-founder had begun to argue about the leadership role in the venture.Desde 8,20 €