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2003 HBR List: Breakthrough Ideas for Tomorrow's Business Agenda (Spanish version)
Harvard Business ReviewArtículo HBS-R0304GThe events of this past year have prompted intense soul-searching in many quarters and led us, in this year's list of the best business ideas, to reassess some of the most basic assumptions about strategy, organizations, and leadership. We began by reconsidering the role of the leader. Discussions of leadership focus almost exclusively on the CEO. But attention also needs to be paid to the other people who make organizations work: the followers--...Desde 8,20 €
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When Neuromarketing Crosses the Line
Harvard Business ReviewArtículo HBS-R1907B-EMarketingThree leading researchers--a marketing professor, a philosopher, and a neuroscientist--talk with HBR about the ethical implications of neuromarketing. Although consumers typically accept that their purchase behavior is public, these experts say, they think of their brains and thoughts as private, which can lead to backlash against organizations that use neuromarketing tools. And while informed consent is standard in the academic world, it's not a...Desde 8,20 €