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OTISLINE (A) (Spanish version)
McFarlan, F. Warren; Stoddard, Donna B.Caso HBS-102S22Tecnologías de la informaciónDescribes the company's use of information technology to strengthen its position in the elevator sales and service market. Also demonstrates how information technology can be used to better manage and control a large geographically dispersed service organization. This case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to student...Desde 8,20 €
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HNA Group: Global Excellence with Chinese Characteristics
Kirby, William C.; McFarlan, F. Warren; Eby, Joycelyn W.Caso HBS-316013-EConocimiento y comunicaciónBy 2015, the HNA Group had grown from its roots as Hainan Airlines, a small airline founded in 1993 into a global conglomerate that ranked #464 in the Global 500. Much of this success it had achieved by cross-industry expansion within China, but since 2008, it had increasingly looked to expand globally. The HNA Group in general and Hainan Airlines in particular were recognized for their quality of service within China. However, this high reputati...Desde 8,20 €
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Restating Revenues and Earnings at INVESTools, Inc. (A)
Kimbrough, Michael D.; McFarlan, F. WarrenCaso HBS-106009-EContabilidad y controlRelates the events leading up to the announcement in February 2005 that INVESTools, a Utah-based provider of investor education services, would be restating prior-year financial statements due to inappropriate revenue recognition.Desde 8,20 €
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Telemonitoring at Visiting Nurse Health System
McFarlan, F. Warren; Keil, Mark; Kaul, MalaCaso HBS-112030-ETecnologías de la informaciónThe Telemonitoring at Visiting Nurse Health System case presents one home healthcare organization's efforts to use telemonitoring to improve the quality of care provided to at-risk patients who were discharged from hospitals and needed home care. After two years of using the Health Buddy system for telemonitoring at-risk patients, Mark Oshnock, President of Visiting Nurse Health System (VNHS) must decide whether to invest in buying more Health Bu...Desde 8,20 €
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Why China Can't Innovate
Abrami, Regina; Kirby, William C.; McFarlan, F. WarrenArtículo HBS-R1403J-EChina has no lack of entrepreneurs, market demand, or wealth, but can the country succeed in its quest to become the world's innovation leader? For nearly 40 years, the government has been establishing research programs and high-tech zones, encouraging domestic firms to boost their innovation capacity, and helping colleges and universities flourish. Recently it declared its intention to transform China into "an innovative society" by 2020 and a w...Desde 8,20 €
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Inner Mongolia Yili Group: China's Pioneering Dairy Brand
McFarlan, F. Warren; Abrami, Regina; Kirby, William C.; Manty, Tracy YuenCaso HBS-308052-ESetting up the goal to become one of the top 20 enterprises in the world dairy industry by 2010, the Inner Mongolia Yili Group had ambitious plans. As one of China's biggest national dairy companies, its main challenge was competing as a local company against joint venture rivals who benefited from perks granted to "foreign" companies. To set itself apart, Yili focused on research and development and innovative ways to improve the industry. Provi...Desde 8,20 €
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China Mobile's Rural Communications Strategy
Kirby, William C.; McFarlan, F. Warren; Manty, Tracy Yuen; Donovan, G.A.Caso HBS-309034-EChina Mobile was the world's leading mobile communications service provider with over 400 million customers. In some cities, its penetration rate was over 100%. With such huge successes, Chairman Wang Jianzhou was exploring ways to expand its customer base. Nearly saturated in the cities, China Mobile needed to broaden its base of subscribers. Wang believed that further investment in China's rural villages was a key strategy that would help the f...Desde 8,20 €
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AtekPC Project Management Office (Spanish version)
McFarlan, F. Warren; Hupp, John; Kell, MarkCaso HBS-308S52Tecnologías de la informaciónPresents one company's efforts to implement a project management organization, or PMO, and the challenges they faced in doing so. Issues brought out in the case include defining the PMO's purpose and mission, the structure and governance of the PMO, and how to successfully implement it in what appears to be a resistant culture. John Strider, AtekPC's chief information officer (CIO), had strong convictions that the PMO-light model was the way to g...Desde 8,20 €