Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
Ilva Steel Taranto: Providing and Polluting (B)
Goldberg, Lena G.; Dessain, Vincent; Pesce, Ottavia; Misztal, KarolCaso HBS-314058-EDesde 5,74 €
-
Alessi: Evolución de una Planta Italiana de Diseño (C)
Moon, Youngme; Dessain, Vincent; Sjoman, AndersCaso HBS-508S11MarketingComplementa el caso (A).Desde 5,74 €
-
CSL: Rebranding “The Biggest Company No One’s Ever Heard Of" - Teaching Note
Bertrand Guillotin; Sheri Lambert; Phoebe DickinsonNota del Instructor IVEY-W34630-EDirección estratégica, MarketingThis is the Teaching note for product W34093.Desde 0,00 €
-
L’Abode Accommodations Down Under: Agile Leadership Navigates Pandemic Threat to Business Survival
Dennis Paris; Sheri Lambert; Jennifer M. Sundstrom-FitzgeraldCaso IVEY-W26692-EDirección estratégica, MarketingOn March 1, 2020, when news of the COVID-19 pandemic emerged, it meant an existential threat to the survival of businesses internationally. L’Abode Accommodations, a full-service property management company based in Sydney, Australia that specialized in mid- to high-end luxury vacation homes, was no exception. Virtually overnight, the company experienced an alarming number of contract cancellations. To make matters worse for an industry dependent...Desde 8,20 €
-
A Risk Versus Reward Approach to Market Research
Sheri Lambert; Sara HonovichCaso IVEY-W27947-EContabilidad y controlKing’s Hawaiian Bakery, West Inc. (King’s Hawaiian), a beloved and highly regarded company, produced a line of bread products dating back to the 1950s and was inspired by a Portuguese sweet bread. The business had grown over time, adding more production facilities and expanding from Hawaii to the mainland United States in 1977. King’s Hawaiian had done minimal consumer research related to its development of new products before it hired Troy Figgi...Desde 8,20 €