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Ilva Steel Taranto: Providing and Polluting (B)
Goldberg, Lena G.; Dessain, Vincent; Pesce, Ottavia; Misztal, KarolCaso HBS-314058-EDesde 5,74 €
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Sachi Superfoods: In Pursuit of the Next Superfood - Teaching Note
Dominic Lim; Kayla Gray; Anay GaneriwalaNota del Instructor IVEY-W34704-EIniciativa emprendedora, MarketingTeaching note for product W34703.Desde 0,00 €
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Alessi: Evolución de una Planta Italiana de Diseño (C)
Moon, Youngme; Dessain, Vincent; Sjoman, AndersCaso HBS-508S11MarketingComplementa el caso (A).Desde 5,74 €
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Sachi Superfoods: In Pursuit of the Next Superfood
Dominic Lim; Kayla Gray; Anay GaneriwalaCaso IVEY-W34703-EIniciativa emprendedora, MarketingAfter importing three hundred bags of ground sacha inchi, a seed with promising nutritional benefits, from Peru, Kayla Gray has important decisions to make. Her new venture, Sachi Superfoods, is ready to launch; however, she does not have a clear plan on how to best market her product. Gray must decide on the best market segment to pursue in addition to the most effective marketing channel for her product.Desde 8,20 €