Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
Latinos and the MBA Option
Alvarez, Jose B.; Curiel, Lulu; Calderon, EricCaso HBS-521051-EMarketingDesde 8,20 €
-
Ilva Steel Taranto: Providing and Polluting (B)
Goldberg, Lena G.; Dessain, Vincent; Pesce, Ottavia; Misztal, KarolCaso HBS-314058-EDesde 5,74 €
-
Tesco Group Food, Teaching Note
Alvarez, Jose B.; McLoughlin, Damien P.; Shelman, MaryNota del Instructor HBS-514102-EMarketingTeaching Note for Tesco Group Food, HBS No. 514022.Desde 0,00 €
-
Alessi: Evolución de una Planta Italiana de Diseño (C)
Moon, Youngme; Dessain, Vincent; Sjoman, AndersCaso HBS-508S11MarketingComplementa el caso (A).Desde 5,74 €
-
J.C. Penney's 'Fair and Square' Strategy (B): Out with the New, In with the Old
Ofek, Elie; Avery, Jill; Alvarez, Jose B.Caso HBS-514085-EMarketingIn his August 2012 earnings call, CEO Ron Johnson urged investors to be patient and stay the course with the revised JC Penney marketing strategy despite mounting negative financial indicators. The heart of the strategy was the "Fair and Square" approach to pricing. This was a switch from J.C. Penney's previous high-low pricing program to a new everyday low pricing policy that aimed to fit with a radical repositioning of the JC Penney business mo...Desde 5,74 €