Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
Ilva Steel Taranto: Providing and Polluting (B)
Goldberg, Lena G.; Dessain, Vincent; Pesce, Ottavia; Misztal, KarolCaso HBS-314058-EDesde 5,74 €
-
Alessi: Evolución de una Planta Italiana de Diseño (C)
Moon, Youngme; Dessain, Vincent; Sjoman, AndersCaso HBS-508S11MarketingComplementa el caso (A).Desde 5,74 €
-
The Surprising Power of Questions
Brooks, Alison Wood; John, Leslie K.Artículo HBS-R1803C-EConocimiento y comunicaciónMuch of an executive's workday is spent asking others for information--requesting status updates from a team leader, for example, or questioning a counterpart in a tense negotiation. Yet unlike professionals such as litigators, journalists, and doctors, wDesde 8,20 €
-
Ads That Don't Overstep
John, Leslie K.; Kim, Tami; Barasz, KateArtículo HBS-R1801C-EMarketingData gathered on the web has vastly enhanced the capabilities of marketers. With people regularly sharing personal details online and internet cookies tracking every click, companies can now gain unprecedented insight into individual consumers and target them with tailored ads. But when this practice feels invasive to people, it can prompt a strong backlash. Marketers today need to understand where to the draw the line. The good news is that psyc...Desde 8,20 €