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La Roche-Posay: Growing L'Or al's Active Cosmetics Brand
Avery, Jill; Dessain, Vincent; Hjortshoej, Mette FuglsangCaso HBS-520035-EMarketingAs 2018 neared its end, Laetitia Toupet, international general manager of L'Or al's La Roche-Posay brand reflected on the brand's achievements over the past year. At 1 billion in revenue, La Roche-Posay had recently become the number one dermocosmetics brand in the world. While Toupet was pleased with this feat, she believed that the brand was at a critical juncture. It was time to make some significant marketing decisions related to brand po...Desde 8,20 €
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On Two Wheels in Paris: The Velib' Bicycle-Sharing Program (Spanish Version)
Coles, Peter A.; Corsi, Elena; Dessain, VincentCaso HBS-918S02EconomíaPara maximizar su eficacia, los casos de color deben imprimirse en color. compañía de publicidad JCDecaux francés y la ciudad de París han desarrollado conjuntamente V lib', un sistema para compartir bicicletas muy popular. A pesar de llamamiento público de V lib, vandalismo y robo llevaron a costos operativos en globo-costes soportados por JCDecaux solo. Las dos partes optaron por renegociar su contrato, lo que incidiría en los precios, reparto ...Desde 8,20 €
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Bonos para catástrofes en Swiss Re
Chacko, George; Dessain, Vincent; Sjoman, Anders; Hecht, PeterCaso HBS-208S01FinanzasEn 2002, Swiss Re, la segunda del mundo - más grande compañía de seguros, está considerando la titularización de partes de su cartera de riesgo en los mercados de capitales. Esta sería la primera vez para la empresa que, hasta entonces, nunca había transferido el riesgo fuera de su balance. Peter Giessmann, jefe del Grupo de retrocesión, está considerando bonos de catástrofe como una forma de transferir el riesgo. "bonos gato" son valores cuyos p...Desde 8,20 €
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Pearson Affordable Learning Fund
Chu, Michael; Dessain, Vincent; Maslauskaite, KristinaCaso HBS-315109-EAn in-house venture capital fund for affordable private schools at the base of the pyramid established by Pearson, the world's largest education company, PALF sought to invest in business models providing superior educational outcomes in emerging markets on a profitable and scalable basis. With Pearson's overall strategy shifting from the developed to the developing world and from a supplier of books to a host of other learning products and servi...Desde 8,20 €
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Workforce of One Challenges and Solutions: Striking the Right Balance in Your Talent Management Practices
Cantrell, Susan; Smith, David Y.Capítulo de Libro HBS-5960BC-ELiderazgo y Dirección de personasThe "workforce of one" model of people management-sculpting work to fit every employee instead of requiring employees to conform to a standard model of work-is a lofty goal. Yet talent management experts Susan Cantrell and David Smith have seen it achieved with remarkable results in many different companies. These companies are trail-blazers in a whole new concept of work: managing their workforces not as a single homogeneous entity, but rather w...Desde 8,20 €
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Offer Modular Choices: One Path to Executing the "Workforce of One" Approach to People Management
Cantrell, Susan; Smith, David Y.Capítulo de Libro HBS-5952BC-ELiderazgo y Dirección de personasWhen it comes to crafting HR practices that are highly relevant and tailored to individuals, organizations can choose one of four different approaches to what talent management experts Susan Cantrell and David Smith call the "workforce of one." But no matter which approach you choose, the goal is the same: work that is sculpted to fit lives instead of lives that are sculpted to fit work. The reward? Lower employee turnover, greater productivity, ...Desde 8,20 €