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Bonuses in Bad Times (HBR Case Study)
Beyersdorfer, Daniela; Dessain, Vincent; Ton, ZeynepArtículo HBS-R1207X-ELiderazgo y Dirección de personasIt's 2008 and Spanish food retailer Superado is on course to miss its financial targets. According to company policy, this means that Superado should withhold all bonuses for the year. But the company has an unbroken tradition of paying out bonuses and treating its workforce well--and it enjoys low staff turnover and high productivity as a result. In this fictionalized case study, based on a Harvard Business School case by Zeynep Ton and Simon Ha...Desde 8,20 €
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Bonuses in Bad Times (Commentary for HBR Case Study)
Beyersdorfer, Daniela; Dessain, Vincent; Ton, ZeynepArtículo HBS-R1207Z-ELiderazgo y Dirección de personasIt's 2008 and Spanish food retailer Superado is on course to miss its financial targets. According to company policy, this means that Superado should withhold all bonuses for the year. But the company has an unbroken tradition of paying out bonuses and treating its workforce well--and it enjoys low staff turnover and high productivity as a result. In this fictionalized case study, based on a Harvard Business School case by Zeynep Ton and Simon Ha...Desde 8,20 €
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Bonuses in Bad Times (HBR Case Study and Commentary)
Beyersdorfer, Daniela; Dessain, Vincent; Ton, ZeynepArtículo HBS-R1207R-ELiderazgo y Dirección de personasIt's 2008 and Spanish food retailer Superado is on course to miss its financial targets. According to company policy, this means that Superado should withhold all bonuses for the year. But the company has an unbroken tradition of paying out bonuses and treating its workforce well--and it enjoys low staff turnover and high productivity as a result. In this fictionalized case study, based on a Harvard Business School case by Zeynep Ton and Simon Ha...Desde 8,20 €
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Preserve the Luxury or Extend the Brand (HBR Case Study)
Beyersdorfer, Daniela; Dessain, VincentArtículo HBS-R1101X-EMarketingMany luxury brands are able to command high prices because of their excellent quality, solid reputation, and limited availability. But it can be tricky both to maintain that cachet and continue to grow if the next generation of consumers is completely priced out of your market. Fictional winemaker Chateau de Vallois, a traditional estate with centuries of experience in producing luxury wines, faces that dilemma and is now considering whether to l...Desde 8,20 €
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Preserve the Luxury or Extend the Brand (Commentary for HBR Case Study)
Beyersdorfer, Daniela; Dessain, VincentArtículo HBS-R1101Z-EMarketingMany luxury brands are able to command high prices because of their excellent quality, solid reputation, and limited availability. But it can be tricky both to maintain that cachet and continue to grow if the next generation of consumers is completely priced out of your market. Fictional winemaker Chateau de Vallois, a traditional estate with centuries of experience in producing luxury wines, faces that dilemma and is now considering whether to l...Desde 8,20 €
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Preserve the Luxury or Extend the Brand? (HBR Case Study and Commentary)
Beyersdorfer, Daniela; Dessain, VincentArtículo HBS-R1101R-EMarketingMany luxury brands are able to command high prices because of their excellent quality, solid reputation, and limited availability. But it can be tricky both to maintain that cachet and continue to grow if the next generation of consumers is completely priced out of your market. Fictional winemaker Chateau de Vallois, a traditional estate with centuries of experience in producing luxury wines, faces that dilemma and is now considering whether to l...Desde 8,20 €