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MorphoSys AG: The Evolution of a Biotechnology Business Model
Pisano, Gary P.; Johnson, Ryan; Knoop, Carin-IsabelCaso HBS-611046-EServicios y operacionesIn the biotech world, the 18-year-old Munich-based company MorphoSys was a rarity: it was profitable. The company achieved this profitability not by developing and selling its own drugs, but by licensing access to its proprietary library of human antibodies. Recently, the company decided to deviate from this model, and attempt to develop its own proprietary products. The case allows analysis of "license vs. vertically integrate" business model de...Desde 8,20 €
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Marine Harvest: Leading Salmon Aquaculture
Bell, David E.; Johnson, RyanCaso HBS-512042-ETo maximize their effectiveness, color cases should be printed in color. Marine Harvest has the leading position in salmon aquaculture. Aquaculture is very much a growth business, many believing it could play a major role in solving the world's growing need for protein. The CEO is considering three alternatives for taking advantage of his firm's dominant position. Expand production in Chile, produce value-added salmon products, or backward-integr...Desde 8,20 €
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Colgate-Palmolive: Staying Ahead in Oral Care
Henderson, Rebecca M.; Johnson, RyanCaso HBS-311120-EDirección estratégicaIn 2011, Colgate-Palmolive (Colgate) was the global leader in oral care, with a dominant market share lead in toothpaste and a growing presence in toothbrushes and mouthwash. However, the firm faced stiff competition with perennial rivals P&G increasing tDesde 8,20 €
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Procter & Gamble: Marketing Capabilities
Henderson, Rebecca M.; Johnson, RyanCaso HBS-311117-EMarketingP&G had become known and recognized as a marketing machine. It was the largest advertiser in the world, with 2010 spending of $8.68 billion. From the company's early exploitation of broadcast media (radio and television) for its soap products to more receDesde 8,20 €
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Procter & Gamble: capacidades de mercadeo
Henderson, Rebecca M.; Johnson, RyanCaso HBS-314S04MarketingP & G se había convertido en conocido y reconocido como una máquina de marketing. Fue el mayor anunciante en el mundo, con el año 2010 el gasto de $ 8,68 mil millones. Desde temprana explotación de la compañía de medios de difusión (radio y televisión) para sus productos de jabón a más recientes experimentos en los medios digitales para la marca de la higiene de sus hombres de Old Spice, P & G era un vendedor experimentado una fuerte investigació...Desde 8,20 €
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Wilderness Safaris: Ecotourism Entrepreneurship, Teaching Note
Austin, James E.; Epler Wood, Megan; Leonard, Herman B.Nota del Instructor HBS-319042-EDirección estratégicaTeaching note for case 318040.Desde 0,00 €
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Wilderness Safaris: Impact Investing and Ecotourism Conservation in Africa
Austin, James E.; Epler Wood, Megan; Leonard, Herman B.Caso HBS-321020-EConocimiento y comunicaciónIn 2018 the majority ownership of publicly owned Wilderness Safaris, the leading high-end ecotourism company in Africa with safari operations in eight countries, was acquired by The Rise Fund, one of the world's largest private social impact investing funDesde 8,20 €
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Wilderness Safaris: Ecotourism Entrepreneurship
Austin, James E.; Epler Wood, Megan; Leonard, Herman B.Caso HBS-318040-EDirección estratégicaWilderness Safaris sees itself as a conservation company that is built on a business model of providing high-end, premium-priced wildlife safaris in various locations in Africa. Dependent on functioning, healthy ecosystems for its long-term survivability as a business, it invests heavily in conservation efforts, both directly, with communities and governments, and with partners and competitors. It may be reaching saturation of the high-cost, high...Desde 8,20 €
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Commerce and Justice (Spanish version)
Austin, James E.; Leonard, Herman B.; Quinn, James W.Caso HBS-312S08Ética empresarial y Responsabilidad Social Corporativahow to measure the impact of its social justice activities and how to export its values-based strategy abroad. Focuses on strategic management of a corporate social responsibility (CSR) program. The development of Timberland's innovative commerce and justice strategy sheds light on ways in which strategic alignment can provide energy, synergy, and resources critical to developing a successful CSR program within a for-profit company.Desde 8,20 €
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Home Depot and Interconnected Retail
Alvarez, Jose B.; Ton, Zeynep; Johnson, RyanCaso HBS-512036-EIn November 2011, just days before the holiday shopping rush, the senior leadership team of The Home Depot, Inc., (Home Depot), the world's largest home improvement chain, discussed how best to navigate the new interconnected world of retail. Retailers across the board faced a rapidly changing environment with the growing acceptance of on-line retailing that empowered customers by providing greater price transparency and more options. Marketing c...Desde 8,20 €