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Ready in Advance: The City of Tuscaloosa's Response to the 4/27/11 Tornado
Leonard, Herman B.; Tannenwald, DavidCaso HBS-KS1157-EIn a matter of minutes on the afternoon of April 27, 2011, a massive and powerful tornado leveled 1/8 of the area of Tuscaloosa, AL, a city of approximately 90,000 people and home to the University of Alabama. Doctrine called for the County Emergency Management Agency (EMA) to take the lead in organizing the response to the disaster - but one of the first buildings destroyed during the event housed the County EMA offices, leaving the agency compl...Desde 8,20 €
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E-Cigarettes: The Wild, Wild West
Farris, Paul W.; Wicks, Andrew C.; Mead, Jenny; Abbott, KatherineCaso DARDEN-M-0876-EMarketingIn 2014, tobacco giant Reynolds American Inc. (RAI) had to confront the rapidly evolving global tobacco industry landscape. E-cigarettes, once considered a fad, were becoming increasingly popular. Facing uncharted territory, tobacco companies were uncertain about how to most successfully enter this market and how to do so rapidly.Desde 8,20 €
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E-Cigarettes: The Wild, Wild West - Teaching Note
Farris, Paul W.; Wicks, Andrew C.; Mead, JennyNota del Instructor DARDEN-M-0876TN-EMarketingTeaching note for product M-0876Desde 0,00 €
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Marketing a Pure Play E-Tailer: Historical Emporium Inc.
Farris, Paul W.; Yemen, GerryCaso DARDEN-M-0901-EMarketingThe material in this case provides customer data that were available to the case protagonists to make data-driven decisions. From their garage to a 16,000-square-foot warehouse and office in San Jose, California, Chris and Alicia Allen built a business, Historical Emporium Inc. (HEI) that generated nearly $8 million in sales in 2015. They both had previously worked in the technology field. In true techie fashion, the pair continually thought abou...Desde 8,20 €
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Parques infantiles y desempeño organizacional: Gestión de resultados en KaBOOM!! (C)
Leonard, Herman B.; Epstein, Marc J.Caso HBS-308S29Conocimiento y comunicaciónComplementa el caso (A). Para maximizar su eficacia, los casos de color deben imprimirse en color. Un resumen no está disponible para este producto. Incluye exhibiciones de color.Desde 5,74 €
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Marketing a Pure Play E-Tailer: Historical Emporium Inc. - Teaching Note
Farris, Paul W.; Metz, Joshua; Yemen, GerryNota del Instructor DARDEN-M-0901TN-EMarketingTeaching note for product M-0901Desde 0,00 €
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Parques infantiles y desempeño organizacional: Gestión de resultados en KaBOOM! (B)
Leonard, Herman B.; Epstein, Marc J.; Winig, LauraCaso HBS-308S28Conocimiento y comunicaciónComplementa el caso (A).Desde 5,74 €
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Designing Channels of Distribution
Spekman, Robert E.; Farris, Paul W.Nota técnica DARDEN-M-0769-EMarketingThis note addresses the issues that arise and the complexities that must be addressed when designing a channel of distribution. Content includes the definition of a distribution channel, the steps in its design, functional discounting and margin allocation, the role channels play in branding, and recent trends.Desde 8,20 €
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Pricing Jonstan's
Pfeifer, Phillip E.; Farris, Paul W.Caso DARDEN-M-0807-EMarketingThis case is intended for MBA audiences and is used for the first-year and second-year elective, Data Analysis and Optimization. Swati Su's boss had been planning to raise prices for their brand, Jonstan’s, across all forms and sizes for each of its four major customers (consisting of the largest retailers in the United States). When Su questioned his thinking, he offered two justifications.Desde 8,20 €
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Media Modeling and Budgeting at DMI - Teaching Note
Farris, Paul W.; Pfeifer, Phillip E.Nota del Instructor DARDEN-M-0791TN-EMarketingTeaching note for product M-0791Desde 0,00 €