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Robert Krups GMBH & Co. KG: Brand Transfer into East Germany (B)
Hickman, E.; Joachimsthaler, Erich A.Caso M-927-EMarketingProvides detailed market information about East Germany as a background for the decisions that have to be made in the (A) case (M-926-E).Desde 5,74 €
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Robert Krups GMBH & Co. KG: Brand Transfer into East Germany (A)
Hickman, E.; Joachimsthaler, Erich A.Caso M-926-EMarketingCase deals with the issues that make a brand strong e.g. positioning, product characteristics, advertising and product presentation strategy, etc.; measures of a brand's strength e.g. awareness, perceived quality reputation, etc. The management issue is how to transfer these brand attributes to the newly opened east european market and indeed, to decide which specific brands will actually appeal to this new set of consumers.Desde 8,20 €
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The Nestlé Buitoni Case Story: The House that Mamma Built
Hickman, E.; Joachimsthaler, Erich A.Caso M-953-EMarketingAfter Nestlé acquired Buitoni in 1988, it decided to make pasta and Italian food a core part of its overall food strategy with the aim of making Buitoni the leading brand worldwide of authentic Italian food. The case provides historical data on Buitoni leading up to its acquisition in 1988. And it provides a detailed account of Nestlé's marketing decisions regarding Buitoni thereafter. Specifically, the case provides information as to how Nestlé ...Desde 8,20 €
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Wilderness Safaris: Ecotourism Entrepreneurship, Teaching Note
Austin, James E.; Epler Wood, Megan; Leonard, Herman B.Nota del Instructor HBS-319042-EDirección estratégicaTeaching note for case 318040.Desde 0,00 €
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Wilderness Safaris: Impact Investing and Ecotourism Conservation in Africa
Austin, James E.; Epler Wood, Megan; Leonard, Herman B.Caso HBS-321020-EConocimiento y comunicaciónIn 2018 the majority ownership of publicly owned Wilderness Safaris, the leading high-end ecotourism company in Africa with safari operations in eight countries, was acquired by The Rise Fund, one of the world's largest private social impact investing funDesde 8,20 €
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Wilderness Safaris: Ecotourism Entrepreneurship
Austin, James E.; Epler Wood, Megan; Leonard, Herman B.Caso HBS-318040-EDirección estratégicaWilderness Safaris sees itself as a conservation company that is built on a business model of providing high-end, premium-priced wildlife safaris in various locations in Africa. Dependent on functioning, healthy ecosystems for its long-term survivability as a business, it invests heavily in conservation efforts, both directly, with communities and governments, and with partners and competitors. It may be reaching saturation of the high-cost, high...Desde 8,20 €
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Commerce and Justice (Spanish version)
Austin, James E.; Leonard, Herman B.; Quinn, James W.Caso HBS-312S08Ética empresarial y Responsabilidad Social Corporativahow to measure the impact of its social justice activities and how to export its values-based strategy abroad. Focuses on strategic management of a corporate social responsibility (CSR) program. The development of Timberland's innovative commerce and justice strategy sheds light on ways in which strategic alignment can provide energy, synergy, and resources critical to developing a successful CSR program within a for-profit company.Desde 8,20 €
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The Realization of Globalization: Restructuring the European Electrotechnical Industry
Joachimsthaler, Erich A.; Leppänen R.Nota técnica MN-273-EMarketingThis note is an analysis and description of the roots of ASEA and Brown Boveri, their strengths and weaknesses; how the new company ABB was organized after the merger; and how it intends to achieve its goals as a borderless, global company.Desde 8,20 €
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Häagen-Dazs Ice Cream (A & B) - Teaching Note
Joachimsthaler, Erich A.Nota del Instructor MT-12-EMarketing(Cases M-967-E and M-968-E). Use is restricted to Academic Institutions.Desde 0,00 €
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Global Marketing Costa, S.A. (B)
Joachimsthaler, Erich A.; Pryce A. H.Caso M-763-EMarketingMay be used with M-762-E Global Marketing Costa, S.A. (A). It defines a specific problem.Desde 5,74 €