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Away: Scaling a DTC Travel Brand
Avery, Jill; Fuller, Joseph B.Caso HBS-520051-EMarketingAway, a direct-to-consumer, digital native e-commerce seller of travel luggage, is debating how to invest its latest round of venture funding. How quickly could and should Away scale and what were the most promising growth trajectories to maximize its potential? Three decisions face the founders. Should Away continue to invest in driving growth in suitcases and other travel bags or was it time to begin to expand into other adjacent travel categor...Desde 8,20 €
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Wellthy: The Economics of Caring
Trelstad, Brian; Fuller, Joseph B.Caso HBS-320028-EConocimiento y comunicaciónIn 2014, Lindsay Jurist-Rosner (MBA '09) founded Wellthy, a B2C business that coordinates care for working professionals seeking help to support loved ones with chronic diseases or aging parents. With personal experience as a young professional providing care for her mother, Jurist-Rosner spotted an opportunity, given the long-term demographic trends in the United States. As she raised capital, built out a technology platform and recruited a team...Desde 8,20 €
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Espresso House
de Santiago, Rafael; Carreras, Julián; Palaniswami, Ramesh; Vilà, JenniferCaso AD-390-EAnálisis de decisiones, Finanzas, Iniciativa emprendedoraThe financial attractiveness of branded coffee shops attracted investments from the private equity industry in 2005. The case analyzes how Palamon Capital Partners, a private equity firm, used quantitative analysis to assess the risk of a 5-year growth investment in Espresso House, a branded coffee shop chain in Sweden.Desde 8,20 €
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Bundesautobahnen Group
de Santiago, Rafael; García Centenera, Iñigo; Izquierdo, DavidCaso AD-367-EAnálisis de decisionesBundesautobahnen Group, a German construction company, has won a public tender to build (the first stretch of) a freewayan expressway between Berlin and Bremen, with a budget of 170 million of euros. The company neededs to optimize the costs, matching the estimates offered in the tender and improving the project's margin. One of the most important stages was the optimization of the earthwork along the route.Desde 8,20 €
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Continuous Discounting
de Santiago, RafaelNota técnica ADN-285-EAnálisis de decisiones, FinanzasThis technical note discusses how discounting works when it is done for periods shorter than a yearDesde 8,20 €
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Present Value Tables
de Santiago, RafaelNota técnica ADN-275-EEconomía, FinanzasThese tables provide the values used to discount monetary when the cash flows span several periods. The first table shows the value of having 1 euro n years from now, at different discount rates. The second table shows the present value of receiving 1 euro each year during n years, at different discount rates.Desde 8,20 €
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WoKou Robotics
de Santiago, RafaelCaso AD-372-EAnálisis de decisiones, Servicios y operacionesWoKou Robotics is a global artificial intelligence company that manufactures two of its most popular robots in the same plant. Manufacturing is divided into several processes: robotic design, 3D printing and wiring. The case provides a natural scenario to introduce linear optimization techniques. The last part of the case is designed to encourage discussion of optimization in the presence of uncertainty (simulation methods) using the simulation o...Desde 8,20 €
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Terrapin Laboratory
Hamermesh, Richard G.; Fuller, Joseph B.Caso HBS-315098-EDescribes the formation and rapid growth of a drug testing company. The company needs to decide whether to enter the painkiller testing market, in addition to growing its drug treatment center business. The associated teaching materials provide students the opportunity to weigh the attractiveness of alternative mechanisms for financing the company's expansion.Desde 8,20 €
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HourlyNerd
Avery, Jill; Fuller, Joseph B.Caso HBS-316134-EIniciativa emprendedoraHourlyNerd, a two-sided marketplace platform for matching freelance consultants with small companies looking for help, struggles to define a growth plan for the future. The company, started as a class project in HBS' FIELD 3 course, is assessing three growth paths: shifting their target from small and medium sized businesses to enterprise customers, expanding into new verticals to become the Amazon of freelance labor, and transforming its busines...Desde 8,20 €