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Away: Scaling a DTC Travel Brand
Avery, Jill; Fuller, Joseph B.Caso HBS-520051-EMarketingAway, a direct-to-consumer, digital native e-commerce seller of travel luggage, is debating how to invest its latest round of venture funding. How quickly could and should Away scale and what were the most promising growth trajectories to maximize its potential? Three decisions face the founders. Should Away continue to invest in driving growth in suitcases and other travel bags or was it time to begin to expand into other adjacent travel categor...Desde 8,20 €
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Saudi Aramco and Corporate Venture Capital, Teaching Note
Fuller, Joseph B.; McAra, SarahNota del Instructor HBS-317049-EIniciativa emprendedoraTeaching note for case 816068.Desde 0,00 €
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The Entrepreneurial Manager: Course Overview, 2015 Winter Term
Hamermesh, Richard G.; Eisenmann, Thomas R.; Fuller, Joseph B.Caso HBS-814064-EIniciativa emprendedoraCourse overview of The Entrepreneurial Manager.Desde 8,20 €
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Intrapreneurship at DaVita HealthCare Partners, Teaching Note
Fuller, Joseph B.; Preble, MatthewNota del Instructor HBS-317020-EIniciativa emprendedoraTeaching note for case 315046.Desde 0,00 €
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Terrapin Laboratory
Hamermesh, Richard G.; Fuller, Joseph B.Caso HBS-315098-EDescribes the formation and rapid growth of a drug testing company. The company needs to decide whether to enter the painkiller testing market, in addition to growing its drug treatment center business. The associated teaching materials provide students the opportunity to weigh the attractiveness of alternative mechanisms for financing the company's expansion.Desde 8,20 €
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A Speed Race: Benelli and QJ Compete in the International Motorbike Arena
Francesca Spigarelli; Ilan Alon; William WeiCaso IVEY-9B09M097-EDirección estratégica, Iniciativa emprendedora, MarketingIn 2005, the Qianjiang Group (QJ), a large-scale Chinese state-owned group, acquired the Italian company Benelli to expand its business in Western markets beyond Italy. Benelli's brand advantage was intended to provide the core competency for QJ to compete in the global motorbike markets; in addition, Benelli's capabilities and know-how in motorbike and scooter engineering also helped QJ complete its product portfolio. After a successful start, t...Desde 8,20 €
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The Espresso Lane to Global Markets
Ilan Alon; Meredith LohwasserCaso IVEY-9B12M058-EDirección estratégica, MarketingFounded in Trieste, Italy, Illy marketed a unique blend of coffee drinks in over 140 countries and in more than 50,000 of the world’s best restaurants and coffeehouses. The company wanted to expand the reach of its own franchised coffee bar, Espressamente, through international expansion. Potential markets included Brazil, China, Germany, Japan, India, the United Kingdom, and the United States. In 2012, the managing director of Espressamente knew...Desde 8,20 €
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Maricopa, Inc.: Finding the Right Treatment for Growth
Sahlman, William A.; Eisenmann, Thomas R.; Fuller, Joseph B.; Ghosh, ShikharCaso HBS-314065-EIniciativa emprendedoraThe founders of Maricopa, Inc., a startup that sold proprietery hair-care products directly to salons, were preparing a board presentation to address the young company's inability to meet financial projections. While the products had caught on with customers, the financial shortcomings raised some questions about the company's business plan. The company had gone through much of its cash and needed additional funding to continue operating. At the ...Desde 8,20 €
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Saudi Aramco and Corporate Venture Capital
Fuller, Joseph B.; Rhodes-Kropf, Matthew; Burbank, NathanielCaso HBS-816068-EIniciativa emprendedoraSaudi Aramco launched an internal venture capital arm in 2011, which promptly became the world's largest investor in energy related startups. In choosing to proceed, the company's New Business Development unit (NPD) wrestled with a number of challenges. How should the fund be structured, as a fully independent, venture capital partnership or as a business unit? How should it be governed, and how should the investment committee function? Could mec...Desde 8,20 €
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Wellthy: The Economics of Caring
Trelstad, Brian; Fuller, Joseph B.Caso HBS-320028-EConocimiento y comunicaciónIn 2014, Lindsay Jurist-Rosner (MBA '09) founded Wellthy, a B2C business that coordinates care for working professionals seeking help to support loved ones with chronic diseases or aging parents. With personal experience as a young professional providing care for her mother, Jurist-Rosner spotted an opportunity, given the long-term demographic trends in the United States. As she raised capital, built out a technology platform and recruited a team...Desde 8,20 €