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Huawei and the U.S.-China Trade War
Ofek, Elie; Masko, JohnCaso HBS-520017-EEconomíaIn 2019, Chinese smartphone maker and telecommunications empire Huawei was preparing to launch its new flagship smartphone series, the Mate 30. After years of explosive growth, the previous 18 months had been a challenge for the company. In early 2018, Huawei's planned smartphone launch in the U.S. had failed due to pressure from regulators who cited concerns about the company facilitating Chinese spying. Over the following months, a trade war be...Desde 8,20 €
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Michael Rubin and Fanatics (A)
Higgins, Robert F.; Masko, JohnCaso HBS-819077-EIniciativa emprendedoraIn 2016, Michael Rubin's Fanatics was the U.S.' largest sports e-commerce company, and operator of the official online store for all the major American sports leagues. That year, Fanatics began to dabble in manufacturing licensed sports merchandise, securing limited permissions from leagues to manufacture apparel in response to 'micro-moments,' sudden surges of interest in a team or player that were too abrupt for the league's usual licensees to ...Desde 8,20 €
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Banco do Brasil: From Brazil to the World? (Portuguese Version)
Conti, Claudio; Monteiro, L. FelipeCaso INSEAD-6072PT-PPBanco do Brasil, the leading Brazilian bank and one of its most established institutions, has a number of growth options. After a long but timid internationalization trajectory, it foresees various foreign expansion opportunities based on Brazil's accelerating economy and international visibility. These economic and social improvements also open up tempting domestic opportunities.Desde 8,20 €
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Digital Transformation in Latin America: A Leapfrogging Opportunity? (Portuguese Version)
Monteiro, L. Felipe; Rozman, Gabriel; Carrick, Anne-MarieCaso INSEAD-6358PT-PPDirección estratégicaThe case presents the “leapfrogging” opportunities for Latin America brought by the digital revolution and innovation. It examines the region’s economic and commercial achievements made possible by the huge penetration of mobile vs fixed broadband. In addition, digital transformation is helping to address social issues such as financial exclusion, unemployment and healthcare. Also, by improving transparency in the system, digital has the potentia...Desde 8,20 €
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Enel's Innovability: Global Open Innovation and Sustainability (Portuguese)
Monteiro, L. Felipe; Garcia Benavente, Jose MiguelCaso INSEAD-6510PTDirección estratégicaThe case describes how the Italian multinational Enel Group, one of the largest power utilities companies in the world, embraced the transformation of the energy sector, combining open innovation with sustainability – or what the company calls “Innovability”). CEO Francesco Starace believes that technology and business model innovation are the key to reducing CO2 emissions and creating a more sustainable future by boosting renewable energy produc...Desde 8,20 €
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Stefanini and the Digital Revolution: Transforming and Being Transformed (Portuguese Version)
Monteiro, L. Felipe; Rozman, GabrielCaso INSEAD-6328PT-PPDirección estratégicaThirty years after being founded by CEO Marco Stefanini, Stefanini is one of the largest providers of ICT services in Latin America. Unlike most Brazilian (and Latin American) companies, Stefanini has focused on international markets for many years. As a truly global company with presence in 41 countries it is one of the most globalized companies in Brazil, with 21, 200 employees and over US$800 million in revenues. In 2017, Stefanini is helping ...Desde 8,20 €
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The TAG Heuer Carrera Connected Watch (A): Swiss Avant-Garde for the Digital Age (Portuguese Version)
Monteiro, L. FelipeCaso INSEAD-6291PT-PPDirección estratégicaThe Swiss company TAG Heuer, maker of luxury watches, is part of the LVMH group (Moet Hennessy Louis Vuitton). In 2015, CEO Jean-Claude Biver is deciding whether to launch its first-ever fully connected Swiss watch, manufactured in partnership with Google and Intel. Entering this new market presents an unprecedented challenge: making a watch based on a technology (microprocessors) that the Swiss have not mastered. Is TAG Heuer ready to compete in...Desde 8,20 €
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The TAG Heuer Carrera Connected Watch (B): Swiss Avant-Garde for the Digital Age (Portuguese Version)
Monteiro, L. Felipe; Carrick, Anne-MarieCaso INSEAD-6291BPT-PPDirección estratégicaThe Swiss company TAG Heuer, maker of luxury watches, is part of the LVMH group (Moet Hennessy Louis Vuitton). In 2015, CEO Jean-Claude Biver is deciding whether to launch its first-ever fully connected Swiss watch, manufactured in partnership with Google and Intel. Entering this new market presents an unprecedented challenge: making a watch based on a technology (microprocessors) that the Swiss have not mastered. Is TAG Heuer ready to compete in...Desde 5,74 €